Playbooks and Guides
Get these essential playbooks and resources to help you maximise your return on marketing and creative spend
All content
Building a Thriving Community That Converts
If you’re struggling to build a community that actually converts into loyal customers, you’re not alone. Many businesses put out content, post on social media, send emails, and even run ads but engagement stays low, and conversions remain inconsistent.
Get this step-by-step guide to building engaged communities that drive business results.
Leveraging Earned Media for DTC Growth with Dami Oyefeso
In today’s digital landscape, earned media—unpaid press coverage, word-of-mouth, and organic brand mentions—has become one of the most cost-effective and impactful strategies for startups to establish credibility, attract customers, and drive business growth.
But despite its benefits, many early-stage companies struggle to break into media without a dedicated PR team or significant budget.
This guide iIncludes proven PR strategies and media outreach templates.
AMAKA PLAYBOOK Content Strategy Starter Pack for SMEs
You KNOW that content is important. But how to get it done?
This is the guide you need to creating content - without killing yourself or you team! This guide features how to create a content calendar, Content Strategy Ideation, Calendar & Audience Breakdown and more! Get the content playbook you need to thrive!
From Content to Clients: A Guide to Building Funnels That Actually Convert
Most businesses today are creating content, running ads, and chasing visibility…but still struggling to turn that activity into qualified leads or sales conversations.
This playbook will give you everything you need to build a content strategy that converts. From planning to execution, this comprehensive guide covers it all.
From Content to Conversion: A Guide for Boutique Hospitality & Event Businesses
This playbook is a guide designed to help boutique hotels, event planners, and luxury experience businesses leverage creator marketing to drive bookings, increase brand awareness, and establish themselves as must-visit destinations.
Studies show that influencer marketing delivers an average ROI of $5.78 for every $1 spent (Influencer Marketing Hub, 2023), making it a powerful tool for event-driven and experiencefocused businesses.
This playbook integrates insights from CANEX, a successful influencer campaign that drove engagement for an international event, providing valuable lessons for boutique hospitality and event brands.
AMAKA PLAYBOOK The Ultimate Guide to Video Marketing
Video marketing in 2025 isn't about creating more content—it's about creating strategic, engaging content that drives real business results through an engaged audience. Our Video Marketing Playbook includes;
✅ The cognitive science behind video engagement
✅ The proven frameworks like our SCALE method
✅ How to prioritize authenticity over perfection
✅ Measurement of business impact instead of vanity metrics for video
✅ How to continuously optimize based on real data
Transform Your Brand with AMAKA