AMAKA PLAYBOOK The Ultimate Guide to Video Marketing
Video marketing in 2025 isn't about creating more content—it's about creating strategic, engaging content that drives real business results through an engaged audience. Our Video Marketing Playbook includes;
✅ The cognitive science behind video engagement
✅ The proven frameworks like our SCALE method
✅ How to prioritize authenticity over perfection
✅ Measurement of business impact instead of vanity metrics for video
✅ How to continuously optimize based on real data
Key take aways
Why video dominates marketing in 2025
The best types of video content
How to measure video marketing
Frequently Asked Questions
Here are the most common questions we receive, along with our answers
Video marketing captures attention, builds trust faster, and platforms now prioritize video over text and images.
This guide is a must-read for CMOs, VP's of Marketing and Founders
Start small with repurposed content (e.g., turning blogs into short videos) and scale with templates from the playbook.
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