Leveraging Earned Media for DTC Growth with Dami Oyefeso
In today’s digital landscape, earned media—unpaid press coverage, word-of-mouth, and organic brand mentions—has become one of the most cost-effective and impactful strategies for startups to establish credibility, attract customers, and drive business growth.
But despite its benefits, many early-stage companies struggle to break into media without a dedicated PR team or significant budget.
PR is not just about being seen, it should be tied to something deeper: your business goals.
This guide iIncludes proven PR strategies and media outreach templates that link to business objectives.
Key take aways
How earned media builds brand credibility faster
Proven outreach frameworks for founders
How to turn press coverage into long-term growth
Frequently Asked Questions
Here are the most common questions we receive, along with our answers
Paid ads build reach, but earned media builds trust. Trust is harder to buy and more likely to drive loyal customers.
Track referral traffic, backlinks, and brand mentions, then connect them to leads, sales, or follower growth.
Dami Oyefeso is the founder of Agile PR and ex-Robinhood/Meta strategist.
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