A Content Guide for Boutique Hospitality & Event Businesses
This playbook is a guide designed to help boutique hotels, event planners, and luxury experience businesses leverage creator marketing to drive bookings, increase brand awareness, and establish themselves as must-visit destinations.
Studies show that influencer marketing delivers an average ROI of $5.78 for every $1 spent (Influencer Marketing Hub, 2023), making it a powerful tool for event-driven and experiencefocused businesses.
This playbook integrates insights from CANEX, a successful influencer campaign that drove engagement for an international event, providing valuable lessons for boutique hospitality and event brands.
Key take aways
Tailored strategies for turning content into bookings
Storytelling tactics that sell experiences
Email & social strategies optimized for boutique audiences
Frequently Asked Questions
Here are the most common questions we receive, along with our answers
Your brand shouldn't be competing on price—it’s competing on experience. Content is how you showcase that uniqueness.
Behind-the-scenes reels, guest stories, seasonal offers, and user-generated content from visitors.
This guide is for hotel and event marketers and owners
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