How to Use Video Marketing to Increase Your Business Revenue

Are you wondering how video marketing can increase your business revenue?

Short, strategic videos are now one of the fastest ways to convert prospects, generate qualified leads, and accelerate sales.

In this blog, we’ll explore how video can drive real business results — backed by data, real-world examples, and actionable insights.

How Video Marketing Drives Revenue Growth

Video marketing is no longer just a creative tool — it’s a revenue driver. Modern buyers expect to see products in action, hear authentic customer stories, and engage with brands in dynamic ways.

By embedding video across your marketing channels, you can:

Increase conversion rates on landing pages by up to 80% (Wistia, 2024).
Shorten sales cycles with product demos and explainer videos.
Build stronger brand loyalty through storytelling and customer testimonials.

Videos humanize your brand and make complex offerings easy to understand, giving buyers the confidence to act.

The Cognitive Advantage of Video

Video isn’t just entertaining — it’s biologically optimized for learning and engagement. Research from VEED’s “Science of Great Video” study highlights three reasons video outperforms other formats:

Multi-Sensory Processing: Video stimulates both visual and auditory pathways, making information easier to process and remember.
Attention Networks: The brain craves dynamic content. Predictable patterns lose attention, while video keeps audiences engaged.
Emotional Connection: Emotional storytelling improves retention and motivates action.

Simply put, your brain prefers video — and so do your customers.

Want to learn more? Download our Video Marketing Playbook

The ROI of Video Marketing: Real-World Case Study

B2B marketers often assume entertaining videos are only for B2C audiences. But that’s not true. Henry Hayes, Head of Marketing at Passionfruit, created a Pride & Prejudice-style video for LinkedIn.

Here’s the breakdown:

Video: Pride & Prejudice-style branded content Costs:

£687 production cost (roughly the price of a breakfast in Dubai)
4hr:30 total time for scripting, rehearsing, and performing

Results:

156 key decision-makers engaged on LinkedIn
70% conversion rate on connection requests
72 direct message responses
11 meetings booked
5 Marketing Qualified Leads (MQLs)
38% of MQLs converted into customers
£5,500 average deal size
Customer Acquisition Cost (CAC) = £361
ROI = 15:1

It proves that even small, clever videos can produce massive returns, proving that video is not just marketing — it’s a revenue engine.

Types of Video That Boost Revenue

Businesses can use several video formats to drive growth:

Product Demos & Explainers: Show your product in action and highlight features that solve customer pain points.
Customer Testimonials & Case Studies: Build trust and social proof to influence purchasing decisions.
Short-Form Social Videos: Platforms like TikTok, Instagram Reels, and LinkedIn videos reach audiences where attention is highest.
Behind-the-Scenes & Brand Stories: Humanize your company and strengthen emotional connections.

How to Integrate Video Across Marketing Channels

To maximize revenue impact, embed videos strategically across your marketing channels:

Website: Place videos on homepages, product pages, and FAQ sections.
Email Marketing: Video thumbnails in emails increase open rates and click-through rates significantly.
Social Media: Repurpose content across platforms to expand reach and engagement.
Paid Ads & Retargeting: Target decision-makers with video ads to drive qualified leads and conversions.

Measuring Success: Video Marketing Metrics to Track

Regular analysis allows you to refine strategy, produce content that resonates, and increase revenue efficiency.

To ensure your videos drive revenue, track metrics that tie directly to business outcomes:

Conversion rate and lead generation: How many viewers take a desired action (form fills, demo requests, downloads). This is the primary indicator of revenue potential.
Customer Acquisition Cost (CAC) and ROI: How much it costs to acquire a customer via video vs. the revenue generated.
Click-through rate (CTR) on CTAs: Tracks whether your video content is driving traffic to your offer or landing page — a precursor to conversions.

You can still track engagement (likes, comments, shares) and views/watch time, but these are vanity or intermediate metrics. They’re useful for understanding audience behavior, but don’t necessarily correlate with revenue unless paired with conversions.

The Revenue Payoff

Video isn’t just about awareness. A proper video marketing strategy accelerates the entire customer journey—from discovery to purchase to loyalty. Businesses that integrate video into their core marketing strategies consistently see higher engagement, stronger trust, and ultimately, more revenue.

Lights. Camera. Sales. The brands winning today are the ones turning video into profit.

👉 At AMAKA Studio, we help businesses scale with high-performing video content designed to capture attention and convert customers. Ready to transform your video strategy into revenue growth?

Let’s talk.