5 Top Nigerian Beauty Creators to Hire for Your Brand

The beauty and fashion industry in Nigeria is booming, with countless SMEs and brands looking to showcase innovative products and creative services. One of the most effective ways to amplify your beauty marketing strategy is by collaborating with top-tier beauty creators who are relatable, influential, and trend-savvy.

From makeup artistry and skincare routines to haircare tutorials and lifestyle tips, these creators combine expertise, creativity, and cultural insight to elevate any brand campaign.

Here’s our curated list of 5 Nigerian beauty creators who can bring your brand’s vision to life.

5 Top Nigerian Beauty Creators

1. Dimma Umeh

Instagram: @dimmaumeh

Dimma Umeh is a trailblazer in the Nigerian beauty and lifestyle scene. Renowned for her engaging YouTube channel, she shares makeup tutorials, skincare routines, and fashion tips with a highly relatable touch.

Dimma has earned a reputation for authentic product reviews and engaging storytelling, making her a trusted voice for beauty-conscious audiences. Brands seeking credible influencers with high engagement rates will find Dimma an invaluable partner.

2. Layefa Ebitonmo

Instagram: @layefaebitonmo

Layefa is more than a beauty influencer—she’s one of Nigeria’s top makeup artists and skincare experts. Her content spans tutorials, product reviews, and practical beauty tips specifically tailored to African skin tones.

With a loyal audience that trusts her expertise, Layefa’s authentic approach makes her a perfect collaborator for brands looking to educate, inspire, and sell effectively in the Nigerian beauty market.

3. Enioluwa Adeoluwa

Instagram: @enioluwaadeoluwa

Also known as the “Lipgloss Boy,” Enioluwa has reshaped masculinity in the beauty industry. Through humor, social commentary, and approachable tutorials, he’s captured the hearts of a wide audience.

Eni’s collaborations with brands like MAC Cosmetics highlight his credibility and influence. If your brand aims to challenge traditional beauty norms and appeal to a human-centric audience, Enioluwa is a standout choice.

4. Adanna Madueke

Instagram: @adannamadueke

Adanna is a Nigerian-Canadian beauty and lifestyle creator celebrated for her natural hair tutorials, makeup looks, and fashion advice. She champions diversity in beauty, especially the beauty of natural African hair, making her content both educational and inspiring.

Brands targeting a diverse, self-love-focused audience will benefit from her vibrant personality and broad reach. Adanna’s content is ideal for campaigns centered on authenticity, inclusion, and empowerment.

5. Anita Adetoye

Instagram: @anitabrows

Known professionally as Anita Brows, Anita Adetoye is a Lagos-based makeup artist and beauty educator. She is acclaimed for creating flawless makeup looks for brides, celebrities, and editorial shoots.

Anita also runs masterclasses for aspiring makeup artists, sharing her knowledge and passion for beauty. Brands seeking a creator who is both a practitioner and educator will find her expertise invaluable.

Why Collaborate with Nigerian Beauty Creators?

Want a list of more creators? Here's our list of top global beauty creators.

The creators above are just a snapshot of the talent available in Nigeria. Each brings unique expertise, audience reach, and creative vision, making them powerful partners for brand growth.

For a broader selection of vetted creators ready to collaborate, explore AMAKA, your gateway to top Nigerian content creators across beauty, lifestyle, and fashion.