Best Creators
The Top 17 Content Creators in Cape Town 2025
Ayandola Ayanleke
August 27, 2025 | 5 minutes read
Content creators in Cape Town are some of the most powerful storytellers shaping trends, influencing culture, and driving real business impact on the continent. Due to their contribution, the city is home to a vibrant mix of creatives who spotlight Cape Town’s unique vibe, making it stand out in Africa’s creator economy.
Africa’s creator economy is projected to reach $29.84 billion by 2032, at a compound annual growth rate (CAGR) of 28.7% from 2025 to 2032. And Cape Town is one of the cities contributing to these numbers.
From fashion and lifestyle to tech, travel, and comedy, these creators aren’t just entertaining audiences. Like their counterparts in Lagos and Nairobi, they’re also offering brands authentic connections with consumers who trust them.
Let’s take a look at our top picks.
17 Content Creators in Cape Town for You in 2025
1. Phethagatso Motumi
Phethagatso Motumi isn’t just a writer; she’s a storyteller who knows how to wear many hats and make each one work for her. With 9 years of experience across advertising, editorial, and production, she’s done it all: fashion campaigns, brand playbooks, and 360° projects that even touch the metaverse.
Differentiating Factor
Her love for connecting with people also shines through her platform #MelodyMondays, where she shares music weekly with a growing audience. For brands, Phethagatso brings that rare mix of strategy and creativity, making content that feels smart, engaging, and impossible to ignore.
2. Modupe Oloruntoba
Modupe Oloruntoba lives and breathes content, especially when it comes to fashion, beauty, and culture. A fashion designer turned writer and consultant, she’s spent the last decade helping brands build community, spark conversations, and solve real communication challenges through storytelling.
Differentiating Factor
Her work has appeared everywhere, from Vogue Arabia to Refinery29 and GQ South Africa, while brands like Woolworths, Superbalist, and Oliver+ have trusted her with campaigns that actually connect.
For any brand wanting to blend culture with strategy, Modupe is the creative partner who turns content into something unforgettable.
3. Busiswa Lutshaba
With two decades of professional expertise and seven years dedicated to writing, Busiswa Lutshaba knows how to turn communication into impact. She’s worked with small businesses, nonprofits, and SMMEs to sharpen their messaging, boost visibility, and connect with the right stakeholders.
Differentiating Factor
One thing that sets her apart is her prioritization of growth and authentic connection with the audience, whether she’s running workshops for farmers on branding and sales or shaping strategy as a board member of Rainbow Arts Organization.
Crowned Queen of Marketing Runner-up in 2023, Busiswa brings both creativity and strategy, making her a go-to partner for brands ready to stand out.
4. Kim M Reynolds
Kim M Reynolds brings a unique global lens to Cape Town’s creative scene. Originally from Ohio and now based in South Africa, she combines her work as a writer, media scholar, and tech researcher with a focus on social justice and arts histories across Africa, the US, and the Caribbean.
Differentiating Factor
Her bylines span Mail & Guardian, VICE, and the Johannesburg Review of Books, while her poetry lives in the anthology Woven with Brown Thread. Her experience makes her one to call if you need sharp cultural insight and thought-provoking storytelling that goes far beyond surface-level content.
5. Vuyolwethu Fundam
Vuyolwethu Fundam is all about amplifying stories that matter. With a background in media and communication, she’s mastered everything from digital marketing and content creation to copywriting and team leadership.
Differentiating Factor
Her work has graced the pages of MSN South Africa, Glamour South Africa, GQ South Africa, and even Condé Nast House & Garden.
Beyond her impressive portfolio, she thrives on learning and collaboration, making her the kind of creative who builds meaningful connections. Vuyolwethu offers both skill and heart, which can turn every campaign into something powerful and purposeful.
6. Sifiso Mahlangu
For Sifiso Mahlangu, visuals aren’t just pretty pictures; they’re cultural statements. As a Visual Creative Director, he digs deep into the emotional and intellectual layers of storytelling, blending heritage, identity, and innovation into work that resonates far beyond the screen.
Differentiating Factor
His portfolio stretches from editorial shoots to brand campaigns and immersive content strategies, each marked by elegance and purpose. Sifiso doesn’t just deliver aesthetics; he builds meaning with his work. Therefore, brands that work with him gain more than visuals; they gain stories that truly connect with people.
7. Matala Maranyane
With more than 15 years in the film and television industry, Matala Maranyane knows how to make stories come alive on screen. As a passionate video editor, his mission goes beyond cutting clips. He is a creative who is passionate about crafting world-class visuals that grab attention and keep audiences hooked.
Differentiating Factor
Matala’s work is all about impact and a desire to shape cinematic narratives and revolutionize content delivery. Brands seeking a video editor with a rare mix of technical mastery and creative vision will find him suitable for projects that are ready for a global audience.
8. Themba Twala (The DirectorTT)
Themba Twala, better known as The DirectorTT, is a cinematographer and editor who knows how to make visuals speak louder than words. A Wits School of Arts graduate with honours in film and drama, his talent has earned him awards for short films like Writing the City and Themba.
Differentiating Factor
After training under industry greats like Lance Gewer and Thabang Moleya, he’s built a portfolio that stretches across music videos, commercials, TV shows, and films, with credits on Trace, MTV Base, Mnet, and more. Brands like MTN, Nedbank, and FNB already trust his storytelling magic, proving that when Themba’s behind the lens, the results are always powerful and unforgettable.
9. Masego Moalosi
Masego Moalosi is the kind of creative who blends strategy with artistry to deliver real results. With experience in advertising, communications, and PR, she’s proven her ability to craft campaigns that don’t just look good, but also work.
Differentiating Factor
Skilled in graphic design, content creation, and multimedia storytelling, Masego knows how to use visuals to spark engagement and boost brand growth. Her innovative approach challenges the status quo, making her a powerful ally for brands that want to stand out and make a meaningful impact in a crowded market.
10. Keabetswe Hlagala
Keabetswe Hlagala is one of South Africa’s fresh new voices in content creation, bringing a stylish edge to the world of fashion and beauty. With an eye for aesthetics and a natural feel for storytelling, she’s quickly carving out her space in the industry.
Differentiating Factor
Her content celebrates creativity while keeping things relatable, making her someone audiences instantly connect with. Keabetswe represents the next wave of creators who are authentic, on-trend, and ready to showcase products in a way that feels both aspirational and down-to-earth.
11. Studio MUTI
Founded in 2011, Studio MUTI has become one of Cape Town’s most exciting creative powerhouses. This team of illustrators and designers is known for producing original, inspiring artwork that ranges from bold lettering and sleek icons to digital paintings and animations.
Differentiating Factor
Their style is playful yet polished, making them a go-to for brands that want visuals with real personality. For companies looking to stand out, Studio MUTI offers more than just design; they deliver creative storytelling that transforms ideas into eye-catching experiences audiences won’t forget.
12. Lizelle Smith
Lizelle Smith brings stories to life through her sharp skills as a Video Editor and Motion Graphic Designer. With experience spanning corporate campaigns, educational projects, social media content, and promotional visuals, she knows how to adapt her craft to fit any brief.
Differentiating Factor
Detail-oriented, Lizelle thrives under pressure and always delivers polished work on time and within budget. She’s also a true collaborator, enjoying the creative process of building something powerful with a team. She is one to watch out for if you seek precision and creativity.
13. Lungisa Madywabe
Lungisa Madywabe is a true multifaceted creative, moving seamlessly across photography, video editing, graphic design, gallery administration, and even curation. His diverse background in the cultural and artistic space gives him a unique edge. He doesn’t just create visuals, he understands the bigger picture of how art connects with audiences.
Differentiating Factor
Lungisa pairs efficiency with creativity, making him the kind of collaborator who gets things done while keeping the work fresh and inspiring. Brands seeking versatility and imagination will find him a perfect fit.
14. Unathi Twala
With over 13 years of experience, Unathi Twala has mastered the art of communication. An award-winning specialist, she’s crafted strategic PR and integrated marketing campaigns across Sub-Saharan Africa, building a reputation for delivering results that matter.
Differentiating Factor
From publications management to digital content, media relations to storytelling, Unathi knows how to shape narratives that spark engagement and drive business growth. Her passion for connecting people and ideas shines through in every project. This makes her the best creator for communication and strategic projects.
15. Amandla King
For Amandla King, editing is more than cutting footage—it’s about shaping stories one frame at a time. With a sharp eye for detail and a creative touch, Amandla knows how to turn raw content into polished work that elevates a brand’s message.
Differentiating Factor
Her editing style brings flow, emotion, and clarity, making every project stand out. Therefore, brands will find that working with Amandla means gaining a storyteller who can transform simple visuals into engaging narratives that connect with audiences and leave a lasting impression.
16. Brent Lindeque
Brent Lindeque is the storyteller you didn’t know you needed, except that you totally do. As the author of Only Good Things and the founder of the digital platform Good Things Guy, he’s built a reputation around sharing feel-good stories that shine a light on hope, kindness, and positive change.
Differentiating Factor
His “RAKNomination” campaign - turning social media dares into Random Acts of Kindness - sparked ripple effects that raised funds and inspired initiatives worldwide. All these mean Brent brings all the warm fuzzies while delivering real-impact narratives that uplift, and yes, yes, sell.
17. Zola Nene
Zola Nene is the feel-good food icon of South Africa, who is part culinary maestro, part storyteller. From her beginnings as a hot-section chef in England, she returned home to become the beloved resident chef on Expresso Morning Show.
Differentiating Factor
Her cookbooks - Simply Delicious, Simply Zola, and Simply Seven Colours - have each won global acclaim at the Gourmand World Cookbook Awards. Also, as a judge on MasterChef South Africa, creator of Celeb Feasts, and voice behind heartwarming recipes on social and TV, Zola is where warmth meets impact. Brands will find she’s more than a chef, but a storyteller who turns kitchens into narratives that nourish and inspire.
Why Global Brands Are Looking to Cape Town for Talent
- World-Class Creativity with Local Flavor: Cape Town creators bring fresh, globally relevant ideas while staying rooted in African culture, giving brands a unique edge.
- Versatility Across Industries: The city’s talent pool covers a wide range of niches, from fashion and beauty to tech, film, and visual arts.
- High Production Value: Cape Town has a strong film, design, and advertising infrastructure, meaning creators here produce work that rivals global standards.
- Cultural Storytelling Power: Creatives blend heritage, identity, and modern trends, offering brands authentic ways to connect with diverse audiences.
- Cost-Effective Collaborations: Partnering with Cape Town talent often delivers world-class quality at a fraction of the cost compared to larger global markets.
Bottom Line
Cape Town’s content creators are not just making waves locally, they’re ready for the global stage. With their ability to merge creativity, culture, and strategy, they bring fresh perspectives that resonate far beyond borders. These talents are also shaping the future of storytelling and brand communication.
For global brands looking for innovation, authenticity, and impact, Cape Town is more than a beautiful city; it’s a creative goldmine.
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Frequently Asked Questions
Here are the most common questions we receive, along with our answers
These creators are a mix of creators we have featured on AMAKA and who are are doing incredible work as creators.
They cover a wide range, including fashion, beauty, advertising, publishing, film, design, communications, and digital media. This diversity makes Cape Town a hotspot for brands looking for versatile collaborators.
Through direct partnerships, brand campaigns, content collaborations, or consulting projects. Many of these creators are already working with both local and international brands, making them well-prepared for global collaborations. Sign up to AMAKA fractional teams and your project manager will take care of the rest.
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