The Best Fractional Marketing Teams 2025
CMOs and founders are under pressure like never before: tighter budgets, higher expectations, and the relentless need to scale fast. Hiring a full marketing team is expensive, slow, and often overkill. Enter fractional marketing teams — the agile, expert-level solution that gives you top-tier talent without the full-time overhead.
Whether you need strategic leadership, flexible creative execution, or a ready-made team to run campaigns, fractional marketing teams are transforming how growth happens in 2025.
Here’s the breakdown of the top players, with personality, positioning, and insight for decision-makers.
1. Fractional Marketing Directors (and CMOs)
What they are: Senior-level leaders—Fractional Marketing Directors or fractional CMOs—who embed themselves part-time to steer your strategy, mentor teams, and drive outcomes.
Sometimes you don’t need another pair of hands — you need a brain. That’s where fractional CMOs and directors come in.
NoGood → A growth shop with fractional CMOs who obsess over data. Great if you want your strategy tied tightly to experimentation and metrics.
Authentic Brand → Known for embedding fractional CMOs into leadership teams. Best for companies that need coaching, structure, and culture-building.
Marketri → B2B-focused, pairing fractional leadership with execution oversight. If you’re selling complex services, this is your pick.
Chief Outsiders → The heavyweight. A roster of ex-CMOs from Fortune 500s and growth firms alike. Pricey, but you’re buying pedigree.
The Marketing Blender → Specializes in demand-gen for professional services. Think less flashy, more pipeline.
CMOx® → Offers a repeatable framework for scaling companies, designed for predictability.
inBeat → Startup-friendly, scrappy, and influencer-driven. If you’re chasing consumer growth, they know the hacks.
Oren Greenberg → A single well-known fractional CMO with deep SaaS and tech experience. Sometimes one sharp brain is better than a bench.
gigCMO → A global option. If you’re eyeing international markets, this team plugs in cross-border expertise.
O-CMO → A flexible, “on-demand” model — bridging leadership and hands-on execution.
Why you’d go this route:
🌟 Top Fractional CMOs to Know in 2025
1. Jeff Loeb – B2B SaaS Growth Leader
Jeff is a hands-on, customer-centric growth marketer who has developed and executed marketing strategies enabling B2B companies to grow from startup to $350M in revenue. He is known for his ability to roll up his sleeves and work closely with CEOs and executive teams to drive growth.
"Growth isn't just about numbers; it's about building lasting relationships with your customers."
2. Priscila Antunes – Brand & Digital Transformation Specialist
Priscila is a marketing and brand strategist with over 13 years of experience as a fractional CMO. She specializes in brand positioning, digital transformation, and turning strategy into action through SEO, paid media, and conversion optimization. Priscila focuses on scaling startups and modernizing brands with a collaborative, results-driven approach.
"In today's digital age, adaptability is key. Brands must evolve to meet the changing needs of consumers."
3. Stefano Marrone – Financial Services Marketing Expert
Stefano is a fractional CMO at Siebert Financial, bringing deep expertise in financial services marketing. He is recognized for his strategic approach to brand building and market positioning in the financial sector.
"In financial services, trust is paramount. Building a brand that resonates with your audience is key."
2. Fractional Marketing Platforms (Talent + Tools)
Think of platforms as middle-ground: marketplaces or services that connect you with fractional roles, often on-demand and vetted.
What they are: Platforms connect you with fractional marketers and creative talent on-demand. Instead of hiring a full-time employee or committing to a long-term agency retainer, you get vetted specialists who plug into your team when you need them most.
Sometimes you don’t need to rebuild your entire marketing function — you just need flexible talent at your fingertips. That’s where platforms come in.
The best options in 2025:
MarketerHire → A talent marketplace where you can hire vetted fractional marketing leaders or specialists within days. Ideal if speed and breadth of expertise matter most.
AMAKA Studio → A Creative-as-a-Service platform. Not just a marketplace, but a scalable partner that blends creative execution with marketing strategy. Great if you want brand consistency and flexibility.
Why you’d go this route:
Perfect for plugging specific gaps (SEO, paid media, brand, creative) without over-committing.
Offers speed, flexibility, and cost control — you bring in talent only when you need it.
3. Fractional Marketing Agencies
What they are: Fractional agencies are execution-focused teams that slot in like an external marketing department. Unlike platforms or fractional CMOs, agencies usually bring a full stack of capabilities — strategy, creative, paid media, and analytics — under one roof.
Sometimes you don’t need one brilliant strategist or a single freelancer — you need a team that can get campaigns live yesterday.
The best options in 2025:
Kalungi → Tailored to B2B SaaS companies, combining fractional leadership with full-stack execution.
SimpleTiger → SEO-first fractional agency, best if organic search is your main growth lever.
The Marketing Centre → UK-based agency that provides both fractional directors and delivery teams. Ideal for firms that want strategy + execution in one.
Growth Collective → A curated network of freelance marketers managed with agency-like oversight. Flexible but with quality control.
Rocket Marketing → A startup-focused growth agency, built for fast experimentation and lean budgets.
Authentic Agency → Brand and content-first. Strong if you need storytelling and creative edge over performance-only tactics.
BlueWing → Paid media and lead gen specialists. Choose them if filling the pipeline is priority number one.
Why you’d go this route:
What is the difference between Fractional Marketing Teams and Agencies?
Pros and Cons of Fractional Marketing Teams
Pros:
Cost-effective: Pay for expertise without full-time salaries.
Flexible: Scale resources up or down based on business needs.
Speed: Bring in talent quickly to fill gaps.
Expert-level talent: Access to senior leaders or specialized skills otherwise hard to hire.
Cons:
Whichever route you choose make sure you choose a team or platform that integrates seamlessly with your team and who will take charge of project management.
If not you run the risk of fragmentation.
Spotlight: AMAKA Studio
Scale without expensive full-time hires.
AMAKA Studio is not just another creative platform — it’s a dedicated fractional team of skilled creatives ready to bring your ideas to life with consistency and expertise. Whether you’re a startup or a growing enterprise, AMAKA makes scaling creative operations seamless and cost-efficient.
What sets AMAKA apart:
Dedicated creative team → Work with a curated team of talented creatives who understand your brand and deliver consistently.
Project management support → Each engagement includes a project manager who oversees execution and talent, freeing you to focus on growth.
Flexible scaling → Add or reduce resources as needed. AMAKA’s platform handles collaboration, project tracking, and payments in one place.
Monthly subscription → Flexible monthly plans with rollover credits for on-demand marketing and creative services.
Global perspective, African talent → AMAKA connects businesses worldwide with Africa’s most talented creators, combining global-quality output with innovative, cost-effective execution. It’s not just about creative work — it’s about building the future of scalable creative operations.
Why choose AMAKA:
You get executive-level creative support without the full-time cost.
Flexible enough to scale up during peak campaigns and scale down when work slows.
A single platform for talent, project management, and billing, eliminating friction and overhead.
Final Thoughts
The future of marketing is flexible, agile, and highly strategic. Fractional teams give you the best of both worlds: executive-level thinking without the overhead of full-time hires, and scalable execution without the friction of hiring a full agency.
With this hybrid model, you can scale confidently, pivot when priorities shift, and execute campaigns that drive measurable growth — all without the inertia and cost of traditional marketing structures.
And for companies ready to scale creative operations efficiently, AMAKA Studio stands out. From project management support to curated creative teams and flexible monthly plans, it’s designed to give you consistent, high-quality marketing output at a fraction of the cost — helping you focus on growth, not logistics.
