Molake, you’ve been doing your business offline, you’ve had significant success in making your business known offline.

You have done extremely well by establishing yourself offline as the dealer or vendor of that particular product you sell or service your offer.

People know you on the street where your shop is.

Your friends, families, and church members know you so well, but strangers don't.

Can I shock you?

“It is the money that strangers will give you that will make you rich”

So you heard there is money online.

You open a page online, facebook or Instagram.

You start posting pictures of your products online, but nobody is talking to you about it, they don’t trust you enough to buy from you.

But you are a big woman offline.

You even have a nickname in the estate where your office is.

You are so big, your walk-in-store is so magnificent, but “nobody dey answer you online”

What can you do?

Storytelling Can Be A Great Place To Start!!!

Even if you do not know how to sell, if you can just start by telling a lot of stories about your business, you will attract a lot of people to your business.

Imagine that your business sells crayfish.

You show or tell a story of the crayfish buying process.

You show or tell a story of the crayfish sorting process.

You show or tell a story of the crayfish packaging process.

You show or tell a story about the team that works with you.

You show or tell stories of happy customers.

You show or tell stories of meals your customers cooked with your crayfish.

You show or tell your personal story about how you started.

Sis, before you know it, you will become the crayfish celebrity.

Storytelling is a huge form of marketing.

Remember, storytelling doesn't mean sharing your business secrets. Apply wisdom in everything you learn, right?

Storytelling is so practical and relatable that it builds trust in the minds of people.

So, for all of you shouting that you do not know how to market your business, can you start from storytelling?

It is a powerful marketing strategy for small businesses.

Happy weekend FOLKSY!!