Jewelry campaign shoot for Shophubbiq.
“Working on the jewelry campaign shoot for @shophubbiq was an incredible experience—one that challenged and refined my approach to visual storytelling. As a cinematographer, my goal was to capture not just the brilliance of the pieces but also the essence of luxury and craftsmanship behind them. Lighting played a crucial role in bringing out the intricate details of each piece, ensuring that every gemstone and metal finish shimmered effortlessly on camera. We focused on movement—both of the jewelry and the models—to create a cinematic flow that felt elegant and organic. Macro shots, soft focus transitions, and controlled reflections helped highlight the textures and artistry in a way that felt both intimate and grand. Collaborating with the team at HUBBIQ was inspiring. Their attention to detail and passion for high-end design pushed me to refine my creative choices, ensuring that every frame exuded sophistication. It’s always rewarding to work on projects where vision and execution align seamlessly, and this shoot was exactly that. Excited to share the final visuals soon!
