How CANEX Generated 1.6 Million Impressions to Reach Black and African Creative Professionals
CANEX leveraged AMAKA's creator network and multi-language content strategy to drive awareness for their creative industry conference in Algiers, reaching young professionals across multiple platforms.
1.6M+
Impressions
1M
Video Views
133K+
Clicks
1 Week
Partnership Duration
The Challenge
Reaching Black and African Creative Young Professionals
To reach Black and African creative young professionals for their creative industry conference in Algiers, CANEX tasked AMAKA with increasing brand awareness of the event.
The Solution
Creator Network Activation Across Multiple Languages
AMAKA partnered with five creators, with a combined following of over 4 million, to produce TikTok and Instagram content showcasing their experiences. The team developed the content strategy, managed deliverables, and coordinated publishing across four languages.
Strategic Creator Selection
AMAKA partnered with five creators with a combined following of over 4 million, ensuring authentic representation and genuine connection with target creative professional audiences.
Multi-Language Content Strategy
Developed and executed content strategy across four languages, maximizing reach across diverse African markets while maintaining authentic creator voices.
Real-Time Experience Documentation
1-week partnership: 30 video and carousel posted across Instagram and TikTok over a 7-day period with 5 influencers capturing authentic conference experiences.
The Results
Viral Reach and Authentic Engagement in One Week
The 1-week partnership delivered exceptional performance metrics for conference marketing.
1.6M+
Impressions
1M
Video Views
133K+
Clicks
2,000
Saves & Shares
Viral Reach Achievement
Generated 1.6+ million impressions in just one week, demonstrating the power of authentic creator partnerships for event marketing.
Video Content Excellence
Close to 1 million video views demonstrated the appeal of authentic creator content for reaching creative professionals.
Multi-Platform Success
Coordinated Instagram and TikTok strategy maximized reach across different platforms where creative professionals actively engage.
Real-Time Engagement
30 video and carousel posts over 7 days created sustained conference buzz and maintained consistent audience engagement.
High-Value Content
2,000 saves and shares indicated content provided genuine value to creative professionals, extending reach beyond initial audience.
Multi-Language Impact
Four-language content strategy ensured authentic connection with creative professionals across diverse African markets.
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