How ARISE IIP Transformed Corporate Storytelling Across 15 African Countries
ARISE IIP leveraged AMAKA's creative expertise to produce compelling sustainability content that resonated across multiple markets and to tell authentic stories of impact.
15
African Countries
Special Economic Zones
Design, Finance & Operate
4+
Content Still Relevant
The Challenge
Breaking Away from Corporate Monotony
ARISE IIP was struggling with traditional corporate branding that failed to capture the human development and social impact of their work across Africa.
We were tired of having this corporate branding that's always fairly dull, looks the same, doesn't tell a story with impact or life. You don't necessarily get to see the human development or social aspect of any sort of project.
- Shruthi James - Communications Manager, Sustainability, ARISE IIP
The Solution
A Partnership Built on Authentic Storytelling
AMAKA provided end-to-end creative support, from ideation and scripting to production, creating a three-part sustainability series across Benin, Togo, and Gabon.
We have had the pleasure of working with AMAKA Studio for our video production needs, and we couldn't be happier with the results. Their professionalism and creativity shine through in every project. They are always available to discuss ideas and provide support, making the collaboration seamless and enjoyable. AMAKA Studio truly goes above and beyond to deliver high-quality content that resonates with our audience.
- Audrey Chancia MEBALEY - Global Head of Communications, ARISE IIP
3-Part Sustainability Series
Comprehensive video content shot across Benin, Togo, and Gabon, showcasing ARISE IIP's sustainability impact in each country with authentic storytelling.
Full Creative Partnership
AMAKA handled ideation, scripting, and production management, providing expertise that ARISE IIP's sustainability-focused team could rely on.
Timeless Content Quality
Content shot in 2021 remains relevant and impactful four years later, demonstrating the lasting value of well-crafted storytelling.
The Results
Measurable Impact Beyond Views
The partnership delivered content that continues to drive value for ARISE IIP's brand positioning and sustainability communications.
6.2M
Impressions across all three episodes
5.7M
Total Reach
446K+
Total video views
4,267
Leads generated from content initiatives
432K+
link clicks driving traffic to ARISE content
Brand Authenticity
Having our story told the way we want to tell, being seen the way we want to be seen - nothing really beats that feeling.
Evergreen Assets
Ready-to-use content for conferences, introductions, and sustainability presentations that remains relevant years after creation.
Strategic Positioning
Multiple follow-up projects that consistently position ARISE IIP as they want to be seen in the market.
Exceptional Experience
It's really a pleasure... I really do enjoy working with AMAKA. It's one of my favorite calls when I know that there's a project with AMAKA.
Reliable Execution
Consistent delivery of top-notch content that meets deadlines with excellent communication throughout the process.
Human-Centered Approach
My favorite thing about working with AMAKA is just how flexible things can be and how there's so much room for that human aspect.
"I always walk into a project or into a room where I know that we are going to discuss a project with AMAKA, with a lot of confidence because I know the quality and the end product will be very desirable."
Shruthi James - Communications Manager, Sustainability, ARISE IIP
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