AMAKA vs Fractional Marketing Teams
Dedicated Creative Focus, Not Fractional Attention
While fractional marketers split time across clients and lack cultural diversity, AMAKA provides dedicated creative capacity with global perspectives when you need it most.
Key differentiators
🎯 Dedicated Capacity vs. Divided Attention
AMAKA: Full creative team availability with global cultural expertise when you need it.
Fractional Teams: Scheduled time slots shared across multiple clients with limited cultural perspectives.
Result: Always-available creative capacity with diverse global insights vs. competing for fragmented attention with cultural limitations.
🎨 Creative Specialization vs. Generalized Marketing
AMAKA: Deep creative expertise across design, video, campaigns, and cultural market adaptation.
Fractional Teams: Broad marketing generalists without specialized creative skills or cultural intelligence.
Result: Expert creative execution with global market understanding vs. surface-level creative support with limited cultural context.
🌍 Global Team Consistency vs. Rotating Consultants
AMAKA: Stable global creative team that learns your brand and diverse target markets over time.
Fractional Teams: Different consultants with varying availability and limited cultural expertise.
Result: Deep brand knowledge with authentic global perspectives vs. constant onboarding and cultural blind spots.
⚡ 24/7 Operations vs. Scheduled Availability
AMAKA: Round-the-clock global team availability across time zones and cultures.
Fractional Teams: Limited to consultants' available hours and cultural knowledge.
Result: Always-on creative operations with global insights vs. constrained scheduling and cultural limitations.
Testimonial
"AMAKA allowed us to take our digital marketing to the next level in a meaningful way. We were able to connect with our target audiences, through the right channels, in an authentic way."
Tadiwanashe Mandivenga
Digital Product and Marketing Manager, Careers in Africa
Frequently Asked Questions
Here are the most common questions we receive, along with our answers
Choose AMAKA when you need consistent creative execution with global cultural intelligence. Fractional teams work for strategic consultation, but AMAKA delivers ongoing creative capacity with authentic perspectives from diverse markets.
Absolutely. Many clients use fractional marketers for strategy and AMAKA for creative execution. Our global team can implement strategies with cultural intelligence that fractional consultants often lack.
Much faster. Scaling in-house means months of recruitment per role. AMAKA scales instantly across our global network, giving you access to specialized talent from 57+ countries without recruitment delays or geographic limitations.
Fractional teams work on scheduled availability across multiple clients. AMAKA provides dedicated creative capacity with 24/7 global coverage, ensuring your projects never wait for consultant availability or cultural research.
AMAKA's Creative Project Managers provide strategic creative consultation with global market insights. While fractional marketers offer broad strategy, AMAKA delivers culturally intelligent creative strategy from talent who understand diverse markets authentically.
For creative needs, yes. You get dedicated global creative capacity, authentic cultural expertise, and 24/7 availability typically for less than fractional marketing fees, with significantly more cultural intelligence and creative specialization.
Ready to Stop Managing Projects and Start Scaling Your Business?
- No setup fees or long-term contracts
- Dedicated Project Lead assigned within 24 hours
- 7-day free trial—only pay when we deliver results