Having trouble seeing results from your organic social media efforts? In today's crowded digital world, just having social media accounts isn't enough. To truly make an impact, brands need a thoughtful organic strategy that builds real engagement and loyalty.

Here's how to guide your team in growing genuine fans organically:

Step 1: Define Your Mission & Goals

Start by laying out your mission—what you aim to achieve with your social media presence. Clearly state why you're using social media and what you hope to accomplish. Then, figure out how your social media tactics can help reach your broader business goals. Begin with the goal and then explain how your social media strategy supports it.

For example, if your goal is to make $50,000 in revenue from a new product launch in Q1, your social media plan might include:

• Posting 1 Instagram story every week
• Doing early product reviews with fans
• Sharing fan reactions weekly
• Launching a micro-influencer campaign
• Evaluating performance at the end of Q1

If your mission is to create loyal brand advocates, your organic social media strategy might involve showcasing and uplifting your customers so they become active promoters of your brand. Tactics could include weekly giveaways or highlighting your customers' achievements, fostering deep loyalty and love for your brand through genuine interaction.

No matter your mission, it should guide your decisions when considering new opportunities and requests. Simply posting without purpose waters down your impact. So, always ground your actions in your mission first. This way, if someone suggests promoting something unrelated, you can easily decline if it doesn't fit with your mission.

Let me know if you can relate with this in the comment section while we wait for Part 2☺️.