As part of its 10-year celebration in Africa, the brand has partnered with award-winning presenter and businesswoman, Bonang Matheba, for the Steve Madden Bonang Matheba Holiday Select Collection.

Officially launching today, November 07, 2022, this collaboration is a first for Steve Madden in Africa and comes just in time for the festive season. In a press statement, Matheba, who’s a style icon herself, shares that her range is for anyone who wants to look good over the festive season,

“Whether it’s weddings, matric dances, year-end parties or Christmas events, we are all dressing up and finally coming together, so that’s what this collection really encapsulates. I’ve picked styles of shoes that I absolutely love. Putting on the perfect shoe that finishes off your look, and being able to do this with Steve Madden, is crazy.”

The range includes five strappy sandal heeled styles, rhinestone embellished slingback stilettos and two handbags. The designs ooze hot girl summer in gold, silver, nude, black, and a splash of red, and "epitomise the celebratory mood of a South African summer" according to LeBonza, as she is fondly referred to by her fans.

“To be able to be a part of that global conversation, when you see Thebe Magugu’s collection with Dior or Tiwa Savage with Mac Cosmetics, it’s wonderful to see these international brands coming and looking back to South Africa or Africa and wanting us,” says the media personality speaking on the successes of her co-stars on the continent.

In the true Matheba style, the SM X Bonang Matheba Holiday Collection has made sure to “Give the people what they want!”, with some styles selling out within hours of launching online.