Glow Up Challenge – Influencer Activation for Gen Z Beauty Brand
Partnered with a vegan skincare brand to launch the #GlowUpChallenge on TikTok targeting Gen Z audiences. Created high-performing UGC that demonstrated product results in real-time, paired with trend-aware audio and aesthetics. Collaborated on campaign rollout, content direction, and creator briefs, resulting in a 35% increase in engagement and a 20% boost in product trials among Gen Z consumers.
Influencer/Content Creator ServicesOnline Content ProductionSocial Media Content Creation
Afro-Futures: Launch Campaign for Concept Fashion Collection
Collaborated with a Pan-African fashion collective to bring an Afro-futurist collection to life through content. Led visual direction, built moodboards, styled looks, and directed UGC-driven lookbook reels to connect with diasporic Gen Z audiences. The campaign was featured in a culture magazine and helped the brand increase DTC orders by 3x within the launch week.
Fashion DesignInfluencer/Content Creator Services
Demystifying Digital Banking – UGC Explainers for Fintech App Launch
Worked with a digital banking startup to produce a series of relatable, culturally aware short videos explaining app features, security, and budgeting tools. Content was crafted to simplify finance for young African professionals, using local references and humor. The campaign reduced onboarding friction by 40% and improved app retention over 30 days by 22%.
Advertising and MarketingPhotography
