{"time":1684901532726,"blocks":[{"id":"6E58mLFeju","type":"paragraph","data":{"text":"From curly to coily strands, the black communities pay extra\nattention to their hair. The phrase \"No\nyou cannot touch my hair,\" popularly said all around the world by\nblack people shows the importance of their hair culture."}},{"id":"8qC7merERZ","type":"paragraph","data":{"text":"Every hair texture and pattern is different. Our hair\npatterns including wavy (type 2)curly (type 3) to coily (type 4) are all\ndifferent because of our unique hair follicles. And each hair type is defined\nby its porosity- ability to retain moisture."}},{"id":"lHwMVvDpQH","type":"paragraph","data":{"text":"Our hair follicles regulate the growth of our hair through a\ncomplex interaction between hormones, neuropeptides, and immune cells.
"}},{"id":"-BbWPDR4XT","type":"paragraph","data":{"text":"For thousands of years, black communities have passed on\nsecret hair care recipes and routines. The latest addition to this long\ngenerational list of hair growth secrets has come to limelight. "}},{"id":"l0S19rQkKk","type":"paragraph","data":{"text":"All the way from volcanic eruptions to Indian soils, black\nhair care is fast becoming an art around the world."}},{"id":"8FoCLezE_j","type":"paragraph","data":{"text":"BENTONITE CLAY"}},{"id":"mtidv8GeMR","type":"paragraph","data":{"text":"What does an ash gathered after a volcanic activity have to\ndo with black hair care? The truth lies within the chemical properties of this\nash."}},{"id":"X3WryVqxK_","type":"paragraph","data":{"text":"Bentonite clay extracted from volcanic ash is an alkaline\nmudlike powder containing inorganic compounds like sodium, calcium, potassium,\nmagnesium, and potassium. "}},{"id":"V66lIS4GUZ","type":"paragraph","data":{"text":"This clay, often used in pottery, has healing and protective\nproperties. It is now used in adding shine and strengthening the curls of many\nAfrican Americans."}},{"id":"_41aggkOKc","type":"paragraph","data":{"text":"With strong anionic properties (negative electric charges)\nbecause of its inorganic compounds like sodium, potassium, and calcium.\nBentonite clay attracts negatively charged hair products like strong oils that\nleave behind dirts and dandruffs after use."}},{"id":"WJccLcy35q","type":"paragraph","data":{"text":"This allows the clay to act as a detoxifier and clarifier\nfor your hair as you wash it off."}},{"id":"1RZbuinT5R","type":"paragraph","data":{"text":"Alongside it's detoxification abilities, it cleanses the\nscalp of bacteria and encourages hair growth."}},{"id":"pjtFSHOW27","type":"paragraph","data":{"text":"HOW TO ACTIVATE\nBENTONITE CLAY"}},{"id":"LnZli-7eKQ","type":"paragraph","data":{"text":"Because of its alkaline properties, bentonite clay is\nactivated by adding acidic mediums like apple cider vinegar or lemon/like\njuice."}},{"id":"9ckGw8QhWi","type":"paragraph","data":{"text":"Ingredients"}},{"id":"YBdGS2mJ9g","type":"paragraph","data":{"text":"● \n1 cup of bentonite clay"}},{"id":"0KbdfjtzJH","type":"paragraph","data":{"text":"● \n1 cup of water"}},{"id":"VJ9e_c0izq","type":"paragraph","data":{"text":"● \n½ cup of lemon/lime juice"}},{"id":"HrGyWVh-02","type":"paragraph","data":{"text":"● \n½ tablespoon of coconut/ castor oil"}},{"id":"O2VqF_rMx3","type":"paragraph","data":{"text":"Steps"}},{"id":"CisnMmc5mB","type":"list","data":{"style":"ordered","items":["Add the bentonite clay, coconut/\n castor oil, water, and lemon/lime juice","Mix together generously\n till the paste is smooth"]}},{"id":"-kVm0qxvJP","type":"paragraph","data":{"text":"HOW TO APPLY\nBENTONITE CLAY HAIRMASK"}},{"id":"msm6z3eMqM","type":"list","data":{"style":"ordered","items":["Rinse your hair with water\n to make it wet.","Partition your hair into\n smaller sections using a styling comb.","Scoop the paste into your\n palm and apply to each section of your hair.","Massage the bentonite clay\n hair masque into your hair","Twist your hair after\n generously applying the masque into your hair.","Roll up your twists into a\n hair cap or shower cap and leave it on for 20-30 minutes to allow the clay\n settle in.","Rinse your hair with\n shampoo and deep condition afterwards.","Rinse again with water and\n dry. Add essential oils and moisturize.","Style hair as preferred"]}},{"id":"MWx8DbS3Is","type":"paragraph","data":{"text":"The use of Bentonite clay is fast growing as African\nAmerican communities are telling the stories of their culture and heritage\nthrough their voluminous and thick curls. "}},{"id":"w3rQ8GlB-I","type":"paragraph","data":{"text":"As this volcanic ash becomes more popular concerns are\nrising as well because of its chemical properties. "}},{"id":"M_7R7ARi7F","type":"paragraph","data":{"text":"But researchers and hair scientists have made studies\nshowing that this anionic volcanic clay is safe to use with little to no side\neffects on the hair."}},{"id":"U3LHXEpe9c","type":"paragraph","data":{"text":"The only truth you need to know is that Bentonite clay\nleaves your hair feeling safe, well moisturized, and shining after every use."}},{"id":"U6KrbsDuvb","type":"paragraph","data":{"text":"AMLA POWDER"}},{"id":"_FQa7VcJ4M","type":"paragraph","data":{"text":"Extracted from dried ground up Indian gooseberry leaves.\nAmla powder is an ayurvedic powder that promotes and preserves good health and\nwellness. "}},{"id":"B5BG86QGaP","type":"paragraph","data":{"text":"The powder has become one of the important hair care\ningredients in African American communities, keeping our hair strong throughout\ngenerations."}},{"id":"MtFuTCRjMh","type":"paragraph","data":{"text":"With many functions including conditioning your scalp,\npromoting healthy hair growth, boosting hair volume, reducing dandruff, and\ntreatment of head lice."}},{"id":"czb8ZQcHwI","type":"paragraph","data":{"text":"Studies have tied Amla powder's role in hair growth to its\nvitamin E component that promotes blood circulation to the hair follicles and\nscalp. "}},{"id":"FCevPMcxg5","type":"paragraph","data":{"text":"Asides vitamin E, the ayurvedic powder contains vitamin C,\ntannins, phosphorus, iron, and calcium."}},{"id":"XE1zZ13-1K","type":"paragraph","data":{"text":"These vitamins and inorganic compounds help to thicken and\nstrengthen your hair strand thereby reducing breakage, shedding and hair loss. "}},{"id":"UYUG3HjjHT","type":"paragraph","data":{"text":"Amla powder provides treatment for falling hair strands by\nincreasing blood flow to each hair follicle to promote growth and supply\nnutrients and oxygen your hair requires. "}},{"id":"_QSVgw2OwV","type":"paragraph","data":{"text":"The Indian gooseberry powder is packed with antifungal and\nantiviral properties. Which gives it its\nability to help reduce and prevent dandruff and other fungal infections thereby\nimproving scalp health."}},{"id":"62SpC4etxS","type":"paragraph","data":{"text":"Because of its vitamin C component, Amla powder plays an\nantibacterial role. It cleanses our scalp of dandruff and other hair plaques\nthat prevents our hair care from providing essential nourishment."}},{"id":"QxRIEU8EQ-","type":"paragraph","data":{"text":"HOW TO APPLY AMLA\nPOWDER TO FOR HAIR GROWTH"}},{"id":"Jmswj2TwBk","type":"paragraph","data":{"text":"\"This is a\nbreakthrough ingredient in my haircare routine/regimen because I was able to\nretain length when I started using it.\" -Jesutofunmi, Hair enthusiast"}},{"id":"cZy4yxiHHo","type":"paragraph","data":{"text":"For effective results, Alma power is applied through\ndifferent methods."}},{"id":"MKSa6TKjAn","type":"paragraph","data":{"text":"From adding oils to mixing it with Shea butter, to deep\nconditioning, the powder has been proven to work wonders on black coils."}},{"id":"XK7LwDE7r3","type":"paragraph","data":{"text":"Amla powder with oils"}},{"id":"TsFLJBSqyN","type":"list","data":{"style":"ordered","items":["Adding a cup of Amla\n powder and a cup of coconut or olive oil into a mixing bowl.","Mix generously till the\n paste is smooth and consistent.","Partition your hair into\n smaller sections using a styling comb.","Apply the paste to your\n hair and massage to allow it to settle in","Twists your hair and roll\n up into a hair cap or shower cap","Leave in for 20-30 minutes\n for best results","Rinse with shampoo and\n dry. Add your favourite oils and leave in conditioners to style."]}},{"id":"yQsPQeE8A2","type":"paragraph","data":{"text":"Amla powder with Shea\nbutter"}},{"id":"54die5G3Oq","type":"list","data":{"style":"ordered","items":["Mix a generous portion of\n Amla powder and Shea butter into a smooth paste","Partition your hair into\n smaller sections using a styling comb","Apply the Amla paste to\n your hair and massage to allow it settle in","Twist your hair into\n smaller portions and roll up into a hair cap or shower cap for 20-30\n minutes","Rinse with shampoo and\n deep condition afterwards"]}},{"id":"dU5TfAV-50","type":"paragraph","data":{"text":"Amla powder with eggs"}},{"id":"bN3YarJdyj","type":"list","data":{"style":"ordered","items":["In a bowl, whisk 2 eggs\n and add amla powder.","Partition your hair into\n smaller sections using a styling comb","Apply hair mask evenly and\n leave it for about an hour to allow the mixture to settle in. ","Wash your hair with cold\n water and shampoo","Deep condition afterwards\n and rinse again with water"]}},{"id":"J14Z5RKckV","type":"paragraph","data":{"text":"Amla powder when used for the first time may cause mild\nirritation and discomfort. Studies show that the powder has no lethal side\neffects and it's benefits weigh more, making it essential in hair care."}},{"id":"IfPl24GMm2","type":"paragraph","data":{"text":"Hair care has been practiced for generations. Africans\ncherish the voluminous and thickness of their curls. "}},{"id":"RjUKeUv2ki","type":"paragraph","data":{"text":"They have now added bentonite clay and Alma\npower to their secret routine that promotes the richness of their hair follicle\nthey use to tell the stories of their experiences"}}],"version":"2.27.0"}