Booking season during the festive period can become such a headache. Do you battle with the endless thoughts of not wanting to be embarrassed when you arrive at your next holiday destination – and it looks nothing like the pictures? Doesn’t that sound a bit too familiar? Don’t worry, you’re not alone… It has happened to us all before.

Consider those feelings of embarrassment a thing of the past – all thanks to City Lodge Hotels and the ultra-creative minds at TBWA/Hunt Lascaris. Having partnered together on the Save Our Stay platform, their campaign is somewhat of a tongue-in-cheek moment as they promise to take away the vacation let-downs. Why? Well, all so that you can enjoy a stress-free summer filled with comfort and value with the ones you love.

Introducing SaveOurStay.co.za, or SOS for short. The site is your safety net, allowing travelers to hit the SOS button and escape lodgings they are not impressed with. The campaign can be viewed here, showcasing a lot of humor and capturing the struggles of trying to find the perfect venue to accommodate your loved ones while you’re away from the comfort of your own home.

Lindiwe Sangweni-Siddo, the dynamic Chief Operating Officer of City Lodge Hotels, sums it up perfectly: “We all know the feeling of being let down when a place doesn’t live up to its promise. Sometimes you just need to escape the chaos of friends or family who think they’re Michelin-star hosts. Our SOS service is a reminder that your dream vacation is just a button away.”

More than just serving good deals, the SOS campaign is here to change the travel experience for the better, with the goal of reimagining the travel experience and inspiring a mindset that encourages adventure without the risk of disappointment. Adding a cheeky wink and a playful tone, City Lodge and TBWA/Hunt Lascaris are setting the gold standard for "brave marketing" that connects with today’s savvy travelers in a meaningful, humorous way.

For more enchanting details and to book your stress-free escape, visit www.citylodgehotels.com today and Save Our Stay!