| by Daniel Young | AMAKA Studio

Our love for things and people often starts when we are young. Many die-hard Formula 1 fans have grown up with the legendary brand Hot Wheels. For the first time ever, Mattel, Inc.'s Hot Wheels brand and Formula 1® are partnering to bring the sport’s fans a full range of Hot Wheels products, which will introduce a new generation of fans to the famous Hot Wheels brand. The new product line from these two iconic brands will feature Formula 1 teams and bring the thrill of Formula 1 races to 1:64 scale, delivering a brand-new way for automotive enthusiasts to play and collect. This will allow kids and adults to celebrate their passion for racing with Hot Wheels.

With this release, there will be a one-of-a-kind surprise drop: a limited-edition die-cast collector's Hot Wheels car. The limited-edition Formula 1 car will feature a special Hot Wheels racing livery to celebrate the partnership, which includes bespoke Real Rider wheels with interchangeable tires, a full-metal body and chassis, and new F1 casting. The Hot Wheels die-cast will feature the number 68 on the nose, paying homage to the year Hot Wheels first debuted. Inspired by the original Hot Wheels '16' designs, the car will come in a collector’s ‘Kar Keepers’ clamshell case, delivering the ultimate collector and racing fan experience

Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together to share their passion for cars and racing.Roberto Stanichi, Executive Vice President of Hot Wheels & Head of Vehicles and Building Sets at Mattel.

"In collaboration with Formula 1, we have put together a program that allows kids to replicate the thrill of F1 racing, where they can drive like the pros, and engages with our loyal communities on a global scale. Like Hot Wheels, F1 is all about thrill and car performance, and the broad collection we've created will take F1 fandom to the next level, along with additional consumer touchpoints like digital and retail activations," he shared excitedly as Hot Wheels and Formula 1 embark on their new journey together.

Emily Prazer, Chief Commercial Officer of Formula 1, also shared her views on the exciting collaboration: "The collaboration will bring together the adrenaline of motor racing and the excitement of toy cars, providing opportunities to appreciate the fine details that go into an F1 car, all in the palm of your hand. It’s more than just a partnership; it's a celebration of speed, creativity, and innovation that will bring fans a new way to engage with the sport."

As Hot Wheels and Formula 1 unite, this exciting partnership not only honours both brands' rich legacies but also paves the way for a new generation of fans to experience the thrill of racing.

Hot Wheels has always been about nurturing the challenger spirit, so the partnership with Formula 1 is a natural and exciting fit. It will bring two of the largest global fan communities together to share their passion for cars and racing.Roberto Stanichi, Executive Vice President of Hot Wheels & Head of Vehicles and Building Sets at Mattel.

As Hot Wheels and Formula 1 unite, this exciting partnership not only honours both brands' rich legacies but also paves the way for a new generation of fans to experience the thrill of racing.