Blistex, global leaders in lip care and lip health, today reveal surprising results of a poll carried out among 7590 women, that shows the item most frequently lost item is their lip balm, despite the majority claiming to keep it safe in their handbag.
The poll quizzed over 7.5k women aged 25-44 in December 2022. The results of which show the following items as being misplaced or lost the most frequently:
- In 1st place is ‘Lip Balm’ with 66% admitting to losing/misplacing frequently or very frequently
- 2nd place is air pods/headphones’ with 55% saying they lose/ misplace them frequently or very frequently
- Joint 3rd place is ‘keys’ and ‘phone’ with 52% agreeing they lose these items frequently or very frequently
- And in last place is ‘wallet/purse’ with just 37% admitting to losing them frequently or very frequently.
Another surprising result is that almost 60% of the women polled would not share their lip balm with their partner. Blistex carried out the poll after noticing on Social Media hundreds of daily status updates and comments from frustrated customers who had ‘lost my Blistex again’. The company recommend a simple key ring holder to keep the item safe and will be running competitions across the Summer on social media to win some.
The Blistex Range:
Lip Infusions – ‘Hydration’ offers 24-hr hydration and has been clinically tested for its long-lasting effects.
- Infused with Hyaluronic spheres to lock in moisture
- Fortified with Vitamins E & F to soften and smooth
- Contains SPF 15 to protect against the sun’s harmful UVB rays
- RRP: £2.99
- Infused with ‘squalane’, a hydrator known to help replenish the skin’s moisture barrier
- Fortified with ‘allantoin’, known to provide gentle and nonabrasive exfoliation that softens and smooths lips
- Dermatologist approved
- RRP: £2.99
Lip Infusions – ‘Nourish’ has been created using nutrient- enriched botanical oils and vitamin E, to deliver concentrated nourishment for luxuriously smooth lips.
- The ceramide enhanced formula helps retain moisture leaving lips supple and smooth
- With natural beeswax and coconut oil to moisturise and protect lips
- Contains SPF 15 to protect against the sun’s harmful UVB rays
- RRP: £2.99
Lip Infusions – ‘Soothing’ has been designed to be gentle on lips but tough on dryness.
- Infused with Cucumber seed oil and calendula, known for their soothing properties
- With natural beeswax and coconut oil to moisturise and protect lips
- Dermatologically approved
- RRP: £2.99
The ‘Lip Infusions’ range is available on-line and at selected Boots, Tesco, Sainsbury’s, Morrisons and Superdrug stores and at Ocado.com.
Blistex Relief Cream – the soothing, protective formula relieves cracked, chapped and sore lips. RRP £3.19
Blistex Cold Sore Cream – a clinically proven treatment for the early stages of recurrent cold sores on the lips. Contains Docosanol. Supresses the cold sore virus, starts to work from the first tingle, aids healing. RRP £6.99
Intensive Moisturiser - infused with a blend of rich moisturisers that intensely rehydrate lips. Shea butter conditions, camphor soothes and allantoin smooths lips. RRP £2.30
Intensive Moisturiser Cherry - infused with a blend of rich moisturisers, which works to intensely hydrate lips, with a hint of cherry flavour. RRP £2.30
MedPlus is perfect when lips need some TLC, it cools, soothes and restores dry lips thanks to conditioning cocoa butter and cooling menthol, bringing lips back to a healthy appearance. RRP £2.30.
Blistex Ultra SPF 50+ provides advanced sun protection to help defend lips from UVA and UVB rays, infused with antioxidants and vitamins C & E, it helps seal in moisture to keep them hydrated, whilst protecting them from the sun. RRP £2.79
Blistex was founded in 1947 as a small, family-run company in the business of developing and marketing lip care products, primarily in the United States. The brand exists to create quality products, achieve consistent growth and become an innovative leader in lip care. Today, Blistex is sold in over 80 countries and are as passionate about lips and giving them the very best care as they’ve always been. Their heritage in medicated lip care means that Blistex can provide effective, high quality products every time.