All products in this article are independently selected by AMAKA or by the interviewee for AMAKA. However, when you purchase an item or product through our retail links, we may earn a small affiliate commission.
Holiday season is around the corner, and everyone’s wrapping up what’s left of 2021. As you wind down and prepare to go home, or just make memories with loved ones, we handpicked some of the latest fashion items from our Marketplace that will help usher you into the festivities and new year in style. Looking back at the past fashion season, I’ve learnt that designs, for our African designers, are not just about fashion — every item carries value, meaning, and serves a bigger purpose than just clothing. The masterminds we’ve met, interviewed, and written about are big on innovation and preserving valuable traditional techniques — all this while effortlessly fusing in ultra-modernism to continue helming a sustainable future.
This selection comprises key pieces from renowned names, each item versatile enough to wear to any occasion. So, strut your stuff knowing that you’re draped in the best of contemporary African fashion.
1. Hanifa Hanna Denim
When it comes to accentuating the female form, Congolese American designer, Anifa Mveumba, never misses. We witnessed this with her game changing 3D Pink Label Congo show that sent waves rippling throughout the fashion industry. This high-rise, wide legged Hanna Denim with turned up hems gives just the right amount of old-school, is suitable for any season and can be dressed up or down depending on the occasion.
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2. Lisa Folawiyo Joy Summer Dress
In her latest collaboration with Daniel Obasi, Lisa Folawiyo’s latest collection tells a story of celebration, femininity, and imagination through a short fashion film called Keere O! After a period of comfortable and functional clothing, the Nigerian designer re-emerged with tailored fits adorned in print and bold colours to help us return to different scenes in style. Made from 100% cotton, the Joy Summer dress is the perfect item for any summer event, be it lunch with the girls, a day at the beach or dinner with family.
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3. AAKS Baw Pot Natural
This mini bag with fringe detailing is the ideal holiday statement piece. Handmade from woven raffia and leather, AAKS prides itself in using quality natural materials for their pieces. Light and durable, the Baw Pot bag makes the perfect companion as you go about your day.
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4. Shekudo Adiza Mule
Born and raised in Australia with Nigerian roots, the founder of Shekudo, Akudo Iheakanwa, moved back home to explore manufacturing. That’s where the footwear production began, and she’s never looked back since. Made from hand-carved walnut wood, Aso Oke, and lined with genuine remnant leather, the Adiza mule makes a classy choice for day-to-day wear. The mule comes in two colour options; khakhi and French Lunch Multi weave, which is a gingham pattern with pink and blue tones.
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5. Tongoro Malu Jumpsuit
Founded in 2016 by Senegalese fashion designer, Sarah Diouf, Tongoro is all about sustainability. Diouf describes the Tongoro girl as “feminine, playful, full of character, she’s never afraid of trying new things.” And this rings true with the flowy, bold, and feminine Malu jumpsuit from her latest collection — just what you need for a stylish, yet relaxed festive season. Pair it with sandals and a floppy hat for sheer elegance.
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6. Pichulik Garland Hoop Earrings
The South African based jewellery and accessory brand boasts a range of unique pieces inspired by ancient traditions and cultures around the globe. Founded in 2013 by Katherine-Mary Pichulik, each item is handcrafted using unusual organic materials to create exclusive designs. The Garland Hoop earrings are a combination of dainty and bold, making them a statement accessory for any outfit.