We broke down how our latest report can help creators understand  Black women audiences in the U.S.

In a lot of our client conversations, there are several reoccurring challenges; the struggle to authentically connect with diverse young communities, uncertainty about finding the right creators, and difficulty measuring Return-on-investment (ROI) on diversity-led campaigns.

 Leveraging our history of amplifying stories for Black women, by Black creators, we've curated an exclusive report, "Black Women in the United States: Navigating Dual Cultures and Shaping Futures," offering a profound understanding of the nuanced needs and preferences of this dynamic demographic.

Why You Can't Afford to Miss This:

Working with Kasi Insight, we surveyed over 600 Black women based in the U.S. We spoke to Black women who are African American, U.S.-based Africans and U.S.-based Caribbeans.

The report helps advertisers learn more about authentically engaging with Black women communities in the U.S., but it can also provide invaluable insights for creators who want to diversify their stories and have a stronger understanding of Black women audiences in the U.S.. Leveraging insights and data on your target audience can dramatically help you  improve your storytelling skills, and to share more thoughtful narratives that resonates with them.  If you're looking to take content creation more seriously, here are my key takeways from the report that you should know. 

What Creators should takeaway from the Report

It consists of actionable strategies to ensure resonance with diverse communities within this demographic, and offers useful insights on the social channels they engage with, their values and the type of influencers and content their resonate with. 

1. Authentic Engagement Strategies:Takeaway: The report provides actionable strategies to authentically engage with diverse Black women communities in the U.S.How this helps Creators: You can leverage these strategies to ensure your content resonates genuinely with the nuanced needs and preferences of Black women in the U.S., fostering a stronger connection with this audience.
2. Diversification of Stories:Takeaway: The report emphasizes the importance of diversifying stories to cater to the dynamic and nuanced identities that exist amongst Black women in the U.S.How this helps Creators:  You can use this insight to broaden the scope of your content, ensuring it reflects the various experiences within the Black women community and appeals to a wider audience.
3. Understanding Social Channels:Takeaway: The report offers insights into the social channels preferred by Black women in the U.S.How this helps Creators:  You can optimize your content distribution strategy  by focusing on the platforms most frequented by your target audience, enhancing visibility and engagement. 
4. Alignment with Values:Takeaway: Creators gain insight into the values cherished by Black women in the U.S.  For example. Family and giving back is their north star.How this helps Creators: By aligning your content with their values, you can share stories that establish a more meaningful connection with this audience , fostering trust and loyalty.
5. Influencers and Content Preferences:Takeaway: The report outlines the types of influencers and content that resonate with Black women audiences.How this helps Creators: You can tailor your content to match the preferences of Black women, ensuring that it aligns with the influencers they admire and the content styles that captivate their attention.

Download the Report to learn more

Feel free to reach out to the AMAKA team at info@amaka.studio to get started on our platform!

Beautiful report design by Sara Biatchinyi, one of our talented creators