Claudia Schiffer, the iconic supermodel from the '90s, has been announced as the new face of Rhode, Hailey Bieber's popular skincare brand. Schiffer will be starring in the campaign for Rhode's latest product, the Barrier Butter Balm.
Rhode, known for its viral skincare products, chose Claudia Schiffer to represent their new moisturizing balm. Schiffer, who has graced over 1,000 magazine covers throughout her career, brings a touch of timeless elegance to the brand.
About Claudia Schiffer
Claudia Schiffer is one of the most successful models in the history of fashion. Born on August 25, 1970, in Rheinberg, Germany, she rose to fame in the late 1980s and 1990s. Schiffer has worked with numerous high-profile designers and brands, including Chanel, Versace, and Dolce & Gabbana. She has also appeared in major advertising campaigns and walked the runway for top fashion shows worldwide. Beyond modeling, Schiffer has ventured into acting and has been involved in various charitable activities.
The Campaign
The Barrier Butter Balm is designed to deeply hydrate and protect the skin. It contains 13 key ingredients, including five types of hyaluronic acid to penetrate different layers of the skin, polyglutamic acid for plumping, and murumuru butter to reduce water loss. This balm is perfect for anyone with dry skin and can be used on any part of the body.
Hailey Bieber, the founder of Rhode, expressed her excitement about the collaboration, stating that Schiffer's timeless beauty and grace align perfectly with the brand's values. The campaign, shot by renowned photographer Drew Vickers, showcases Schiffer's natural beauty and the effectiveness of the Barrier Butter Balm.
The Barrier Butter Balm will be available for purchase on October 28, 2024, and is priced at $38. Customers can join the waitlist on Rhode's website to be among the first to try this new product.
With Claudia Schiffer as the face of Rhode, the brand continues to set trends in the skincare industry, combining celebrity influence with high-quality products.