I have been working on a various document from brand (Verbal/Visual), Strategy and Brand Audit Document. I would like to share you one of my work because I am still new to this platform Amaka Studio. Kindly open the link to view the full case study to this Brand Identity Development.

https://www.behance.net/gallery/205837381/IRINAJO-BRAND-IDENTITY-DESIGN

The ideation behind the Irin Ajo visual identity, a travel, destination, and tourist brand, is deeply rooted in Africa's long history of iconography. Africa has long used symbols and visual communication methods, from proto-writing systems to well-developed scripts. These elements have been integral to the continent’s culture, serving as a foundation for communication and storytelling.

In creating Irin Ajo’s brand identity, the goal is to synthesize these traditional symbols into a cohesive visual language. This effort aims to distinguish Irin Ajo from other tourism and consultancy brands by building a unique identity that is memorable and culturally inclusive. The visual identity will ensure that the brand remains consistent and cohesive across various touchpoints, both online and offline.

By tapping into Africa’s rich contemporary identity, Irin Ajo seeks to rewrite the narrative of African tourism, positioning itself as a renaissance tourism consultancy agency. This approach not only celebrates Africa’s heritage but also offers a modern interpretation of its visual and cultural legacy.