Following two successful years of championing women-led stories from across the continent and diaspora, AMAKA is moving away from the traditional way of reporting and is breaking new ground as a media tech content-led platform. This will see the company expanding to newer heights with the Creator Platform, a podium which aims to “connect a global community of women sharing Pan-African stories.”

The idea was realised after identifying a gap in the market experienced by Gen-Z and Millennial continent-based creators. Some limitations experienced by these creators included prohibition of some continent-based currency payments, lack of representation and inclusivity across traditional media and social media platforms, controlled access to analytics and opportunities to monetise content.

The new Creator Platform enables creators to self-publish content that can be monetised and allows them to create and manage their own profile and communities while tapping into the existing AMAKA audience base that spans across Lagos, Accra, Nairobi, Cape Town, Johannesburg, London, Paris, New York, Los Angeles and Washington DC. Readers can look forward to integrated hybrid content from creators and seasoned journalists. 

“We are thrilled to usher in a new era of AMAKA, one that advances our commitment and dedication to providing a more equitable and inclusive digital ecosystem for Pan-African women creators. At AMAKA we are building a creator infrastructure rooted in community, accessibility and amplification for and by Pan-Africans,” says Adaora Oramah, the CEO and founder of AMAKA. 

Since launching in March 2021, AMAKA has grown its audience base to over 50,000 active website users, collaborated with influential women such as Naomi Cambell, Zozibini Tunzi and Yemi Alade, and secured partnerships with prominent brands such as Nike, Disney and Export Trading Group. The new business model will be based on user generated content that focuses on the Black African community.