Author: John Oduo; Image courtesy of Getty Images.

Employee activism is a growing phenomenon that has gained significant attention in recent years. This trend refers to the advocacy activities carried out by employees to influence or change company policies, practices, or societal events.

In a Pan-African context where social and economic inequality is still pervasive, enabling employee activism is of great value. Many African countries struggle with issues such as corruption, inadequate public services, and lack of access to basic resources, which can impact employees and the broader society. Through employees’ activism, organisations can tap into their employees' passion, skills, and expertise to create positive change beyond their immediate workplace.

The Rise of Employee Activism in Pan-Africa

Employee activism in the Pan-African context has a long and rich history. It has been used to fight for workers' rights, to challenge colonial rule, and to promote social and economic justice.

In Kenya, the Kenya Plantation and Agricultural Workers Union (KPAWU) has been a leading voice in the fight for workers' rights since its formation in 1963. KPAWU has organised strikes and protests that have led to improvements in wages and working conditions for plantation workers.

Another example is in South Africa, where the Congress of South African Trade Unions (COSATU) played a key role in the fight against apartheid. COSATU organised strikes and protests that assisted in bringing down the apartheid government and ushering in a new era of democracy.

Employee activism has gained momentum worldwide in recent years, including within the Pan-African context. It has been used as a powerful force in shaping societal and corporate narratives across Africa. Employees are increasingly using their voices and influence to address various social justice issues, including gender equality, racial discrimination, environmental sustainability, and political governance. 

Pan-African employee activism has been bolstered by the growing recognition of the interconnectedness of global issues, the prevalence of social media, and the increased desire for responsible corporate practices.

Benefits of Employee Activism in a Pan-African Context

Improved Working Conditions

Employee activism can lead to improvements in wages, benefits, working hours, and safety standards. This can have a significant impact on the lives of workers, especially those who are most marginalised.

• In 2015, workers at the Dangote Cement factory in Nigeria went on strike to demand higher wages and better working conditions. The strike lasted for several weeks and eventually led to the company agreeing to meet some of the workers' demands.

• In 2022, a group of employees at Standard Chartered Bank in Kenya won a decade-long lawsuit against the bank for using the wrong procedure in calculating their terminal dues, which resulted in reduced pensions.

• In 2009, workers at Kenya Airways went on a  two-day strike demanding better pay. The industrial action led to the company agreeing to a 20 percent pay hike for workers.

These are just a few examples of the many ways that employee activism have been used to improve the lives of workers and promote social justice in Africa. 

Empowerment of Employees

Activism can be a powerful tool for employees to feel empowered and encouraged to take action towards meaningful change in their communities. When organisations create an inclusive workplace environment that is supportive of their employees being advocates for social issues, it can uplift the morale of their workforce and ultimately result in higher productivity, loyalty, and job satisfaction. Employee activism also fosters a sense of purpose and engagement among employees, as they feel empowered to contribute to causes they are passionate about.

Driving Corporate Accountability

Pan-African employee activism encourages corporate accountability by challenging organisations to align their practices with social, ethical, and environmental standards. It pushes companies to adopt responsible business practices, leading to improved corporate governance and sustainable development.

Strengthening Organisational Reputation

Companies that demonstrate a commitment to social responsibility and respond positively to employee activism gain a competitive advantage. By aligning their values with those of their employees and the broader society, organisations enhance their reputation, attract top talent, and build stronger relationships with customers and stakeholders.

Strengthened Democracy

Employee activism can also help strengthen democracy by holding governments and businesses accountable to the people. This is especially important in Africa, where many countries have a history of authoritarian rule.

The Power of Pan-African Employee Activism

Employee activism has gained significant traction in Pan-Africa, serving as a driving force for social change and corporate responsibility. By embracing employee activism, organisations in the region can foster a positive work environment, enhance their reputation, and contribute to a more equitable and sustainable society. By working together, African workers can use their voices to demand a better future for themselves and for their continent.