Missed the session? No worries! We've got you covered with a full recap and some key takeaways to remember as you build your brand.

In this webinar, we explored:

• What you bring to the table: Identify the types of brands you can collaborate with and organically weave those mentions into your content, tagging the brands themselves.
• Building with authenticity: Start creating brand-friendly content from the beginning to establish trust with your audience.
• The power of hashtags (and how they help you get noticed): While not a magic bullet for virality, hashtags can still be valuable for getting on brand radars. Many brands use platforms that scan relevant tags, so including them strategically can increase your discoverability.
• Thinking beyond follower count: Consider how you can offer value outside of your direct audience. This could involve creating User-Generated Content, becoming a brand advocate, or even hosting events or presentations on a brand's page.
• Making it easy for brands to connect: Ensure your email address is prominently displayed in your bio so brands can easily find and contact you for potential collaborations.
• Negotiation is key: Don't be afraid to negotiate for better deals! Rates, usage rights, exclusivity, deliverables, platforms, timelines, revisions, and payment terms are all up for discussion. Even if a brand offers a free product in exchange for promotion, negotiate based on your usual rates for similar content.
• Protect your work: Avoid signing contracts with terms like "in perpetuity" or exclusivity without receiving proper compensation. Your work is your intellectual property, so always negotiate usage rights.
• Building long-term partnerships: Go the extra mile by sending a post-campaign recap report and pitching future ideas. This demonstrates your commitment and strengthens the relationship.
• For those just starting out: Clearly define your audience and niche. Concisely articulate what you do and who you create content for.

Watch the full webinar recap and download the slide deck (with additional resources from Kaya!) here.

See you at our next Webinar!