Author: Ayandola Ayanleke
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The beauty and fashion industry has a huge market in Nigeria. Many SMEs and businesses are looking to spotlight and showcase their homemade and innovative products and what better way to do that than with highly popular yet relatable beauty creators?
The highly talented beauty influencers below offer makeup artistry, skincare routines, hair care and beauty tutorials; they bring expertise, creativity and culture to the Nigerian beauty scene.
If you are ready to meet them, here’s your guide to the top Nigerian beauty influencers who can make your brand’s vision come to life.
5 Amazing Beauty Creators in Nigeria
Dimma Umeh
One of the women who revolutionised beauty content creation in Nigeria is Dimma Umeh. She is a prominent Nigerian beauty and lifestyle content creator known for her engaging YouTube channel, where she shares makeup tutorials, skincare routines, and fashion tips.
Dimma earned recognition in the industry for her authentic reviews and relatable content.
Brands seeking to collaborate with a trusted voice in the Nigerian beauty community will find Dimma's expertise and audience engagement invaluable.
Layefa Ebitonmo
Layefa Ebitonmo is not just a beauty influencer, she is also one of the top Nigerian makeup artists. She is best known in the beauty scene for her expertise in makeup artistry and skincare. Through her YouTube channel and social media platforms, she offers tutorials, product reviews, and beauty tips tailored to African skin tones.
Layefa's commitment to educating her audience on proper skincare and makeup application has earned her a loyal following that brands can tap into. She also has an obvious ability to authentically connect with her audience, making her an excellent partner for your beauty campaigns in Nigeria.
Enioluwa Adeoluwa
Enioluwa Adeoluwa gained popularity on social media as the “Lipgloss Boy” but has since earned his right as one of the top beauty influencers in Nigeria. Eni, as he is fondly called, succeeded in revolutionising masculinity within the beauty industry with his humorous beauty tips and social commentary.
His authentic approach to creating content endears him to many hearts, and collaboration with esteemed brands like MAC cosmetics reinforces his influence. Brands looking for a human touch and to challenge traditional perceptions of beauty will find him a great fit.
Adanna Madueke
Adanna Madueke is a Nigerian-Canadian beauty and lifestyle content creator renowned for her natural hair tutorials, makeup looks, and fashion advice. Adanna is a strong advocate for diversity in beauty and wearing your natural African hair.
Therefore, her content is mostly centred on hair care routines, styling tips and hair product recommendations. However, she also shares makeup and fashion tips.
Adanna's vibrant personality and dedication to promoting self-love and confidence resonate with her diverse audience. So, brands aiming to reach a broader community or one pushing diversity, especially with natural hair will find her platform an excellent avenue for collaboration.
Anita Adetoye
One of the top beauty content creators in Lagos, Anita Adetoye, doubles as a professional makeup artist and beauty educator. Popularly known as Anita Brows, she is high on the list of renowned hair and makeup stylists in Nigeria.
She is particularly acclaimed for her exceptional skills in creating flawless makeup looks for brides, celebrities, and editorial shoots. Her attention to detail and ability to enhance her clients' natural beauty has established her as a leading figure in the Nigerian beauty industry.
Additionally, Anita offers masterclasses for aspiring makeup artists, with whom she shares her expertise and passion for beauty. She is a great fit if this is what your brand is looking for; a makeup and hair stylist who doubles as an educator.
These are some of the best beauty artists in Nigeria who have significantly contributed to the industry, each bringing a different perspective and expertise that brands will find invaluable. However, if you’re seeking a larger pool to sort from, check out AMAKA Services on the AMAKA platform.