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Icecream

Loud, vibrant & bold

ICECREAM is a brand with a distinctive identity. The ultra-cool line often utilizes all-over prints, ice cream graphics and other playful designs from diamonds to money signs.
The collection focuses on men’s streetwear vibes and includes graphic t-shirts and hoodies. Incorporating his musical genius, Pharrell debuted the brand in 2004 in a rap in Snoop Dog’s hit song Drop it Like It’s Hot. Since then, ICECREAM has played an integral role in hip hop and pop culture and maintained its relevance as a staple streetwear brand.
Icecream
The collection focuses on men’s streetwear vibes and includes graphic t-shirts and hoodies. Incorporating his musical genius, Pharrell debuted the brand in 2004 in a rap in Snoop Dog’s hit song Drop it Like It’s Hot. Since then, ICECREAM has played an integral role in hip hop and pop culture and maintained its relevance as a staple streetwear brand.
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Men's Circle Tie Dye T-Shirt
ICECREAM
Men's Circle Tie Dye T-Shirt
Inky tie-dye swirls define a soft cotton T-shirt styled with a bunch of pups racing around the sleek Icecream logo.
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£60.13
Men's Soft Serve Jean Shorts
ICECREAM
Men's Soft Serve Jean Shorts
A distinctive graphic fox livens up stretch-cotton jean shorts with a heavily faded vibe and strategic distressing.
Buy
£124.02
Men's Waffle Cone Long Sleeve Graphic Tee
ICECREAM
Men's Waffle Cone Long Sleeve Graphic Tee
Delicious scoops stack up the sleeves of a relaxed-fit graphic tee with an upturned waffle cone on the front for an undeniably cool look.
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£56.37
Triplets Letterman's Jacket
ICECREAM
Triplets Letterman's Jacket
School's out forever, so take that letterman look to hipper places in this color-blocked satin jacket with triple running dog appliqués and a varsity letter.
Buy
£214.21
Meet the Founders
Pharrell Williams

ICECREAM is a subsidiary of Billionaire Boys Club which was founded in 2004. Billionaire Boys Club was originally founded in 2003 by Pharrell Williams and NIGO, and has since become iconic in the fashion and music industry. Pharrell is best known as a popular American rapper, songwriter and music producer with hits such as Happy and Can I Have It Like That, whereas NIGO is a legendary designer most well known for founding Japanese labels, A Bathing Ape and Human Made. The two creative innovators joined forces to create a fresh and unique spin on the classic streetwear styles.