Icecream
Loud, vibrant & bold
ICECREAM is a brand with a distinctive identity. The ultra-cool line often utilizes all-over prints, ice cream graphics and other playful designs from diamonds to money signs.
The collection focuses on men’s streetwear vibes and includes graphic t-shirts and hoodies. Incorporating his musical genius, Pharrell debuted the brand in 2004 in a rap in Snoop Dog’s hit song Drop it Like It’s Hot. Since then, ICECREAM has played an integral role in hip hop and pop culture and maintained its relevance as a staple streetwear brand.
The collection focuses on men’s streetwear vibes and includes graphic t-shirts and hoodies. Incorporating his musical genius, Pharrell debuted the brand in 2004 in a rap in Snoop Dog’s hit song Drop it Like It’s Hot. Since then, ICECREAM has played an integral role in hip hop and pop culture and maintained its relevance as a staple streetwear brand.
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ICECREAM
Men's Circle Tie Dye T-Shirt
Inky tie-dye swirls define a soft cotton T-shirt styled with a bunch of pups racing around the sleek Icecream logo.
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£60.13
ICECREAM
Men's Soft Serve Jean Shorts
A distinctive graphic fox livens up stretch-cotton jean shorts with a heavily faded vibe and strategic distressing.
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£124.02
Meet the Founders
Pharrell Williams
ICECREAM is a subsidiary of Billionaire Boys Club which was founded in 2004. Billionaire Boys Club was originally founded in 2003 by Pharrell Williams and NIGO, and has since become iconic in the fashion and music industry. Pharrell is best known as a popular American rapper, songwriter and music producer with hits such as Happy and Can I Have It Like That, whereas NIGO is a legendary designer most well known for founding Japanese labels, A Bathing Ape and Human Made. The two creative innovators joined forces to create a fresh and unique spin on the classic streetwear styles.
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