ICECREAM is a subsidiary of Billionaire Boys Club which was founded in 2004. Billionaire Boys Club was originally founded in 2003 by Pharrell Williams and NIGO, and has since become iconic in the fashion and music industry. Pharrell is best known as a popular American rapper, songwriter and music producer with hits such as Happy and Can I Have It Like That, whereas NIGO is a legendary designer most well known for founding Japanese labels, A Bathing Ape and Human Made. The two creative innovators joined forces to create a fresh and unique spin on the classic streetwear styles.