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Good Man Brand

Designed to be good

The Good Man Brand is a menswear brand is part of the House of LR&C fashion house. GMB is on a mission to inspire others to do good and has commited 3% of every purchase to donate to charity.
As a Black-owned business Good Man Brand are committed to radical inclusivity and positive impact. Designed to embolden Women, LGBTQAI+, People with Disabilities, Black, Indigenous, and People of Color while welcoming all ages, ethnicities, sizes, and religious beliefs, Good Man Brand will continue to make new commitments towards radical inclusivity, putting their words into action.
Good Man Brand
As a Black-owned business Good Man Brand are committed to radical inclusivity and positive impact. Designed to embolden Women, LGBTQAI+, People with Disabilities, Black, Indigenous, and People of Color while welcoming all ages, ethnicities, sizes, and religious beliefs, Good Man Brand will continue to make new commitments towards radical inclusivity, putting their words into action.
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Legend Pro Sneaker
GOOD MAN BRAND
Legend Pro Sneaker
Crisp leather construction defines a stylish Italian sneaker with cool vintage charm.
Buy
£148.82
£90.12
Slim Fit Vintage Twill Knit Sport Coat
GOOD MAN BRAND
Slim Fit Vintage Twill Knit Sport Coat
This slim-fitting soft-shoulder sport coat crafted from cotton twill in a space-dyed knit captures the casual-prep aesthetic with tasteful, modern style.
Buy
£223.99
Tulum Tech Knit Pants
GOOD MAN BRAND
Tulum Tech Knit Pants
Smartly detailed enough for a day at your desk but really made for a day in motion, these breathable tech-knit pants are a must-have.
Buy
£148.82
£89.29
Victory Slim Fit V-Notch Sweatshirt
GOOD MAN BRAND
Victory Slim Fit V-Notch Sweatshirt
A softly ribbed cotton blend brings texture to a lightweight sweatshirt done with a sporty notched neck for a look that's great layered or on its own.
Buy
£96.21
Meet the Founders
Russell Wilson

Athlete Russell Wilson and his partners launched Good Man Brand with the intention of changing culture, through fashion. The brand's motto is "Lead. Inspire. Live." Inspiring others to give back, the brand donates 3% of every purchase to a charity working to empower children.