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Bel-Air Athletics

The sports-inspired label founded by Will Smith

The Fresh Prince of Bel-Air was, and remains to this day, a pop culture phenomenon. Founded by the Fresh Prince himself, Will Smith, Bel-Air Athletics is an all-American athleisure and fitness wear brand.
The first Bel-Air Athletics collection launched in 2019 and it sold out immediately as fan’s were buzzing to get ahold of pieces that evoked the mood of the show. In 2021, the label dials up in favour of premium smart athleisure pieces designed with longevity in mind. Made from high-quality luxurious materials and handcrafted in Italy, these roomy T-shirts and tracksuits, printed blazers and embossed hoodies are perfectly timed to move into the new season.
Bel-Air Athletics
The first Bel-Air Athletics collection launched in 2019 and it sold out immediately as fan’s were buzzing to get ahold of pieces that evoked the mood of the show. In 2021, the label dials up in favour of premium smart athleisure pieces designed with longevity in mind. Made from high-quality luxurious materials and handcrafted in Italy, these roomy T-shirts and tracksuits, printed blazers and embossed hoodies are perfectly timed to move into the new season.
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Men's Academy Crest Shorts
BEL-AIR ATHLETICS
Men's Academy Crest Shorts
Supersoft cotton means easy appeal for boldly colored shorts with sporty style.
Buy
£71.40
£42.84
Men's Academy Embroidery Sweatpants
BEL-AIR ATHLETICS
Men's Academy Embroidery Sweatpants
Supersoft cotton means easy appeal for boldly colored sweatpants with sporty style.
Buy
£97.71
£58.63
Men's Gothic Font Logo Embroidered Hoodie
BEL-AIR ATHLETICS
Men's Gothic Font Logo Embroidered Hoodie
Gothic logotype rendered in perfectly tonal embroidery brings texture and interest to a hoodie cut from plush cotton fleece with plenty of room to layer.
Buy
£105.23
£63.14
Men's Reversible Track Jacket
BEL-AIR ATHLETICS
Men's Reversible Track Jacket
With solid color on one side and bold paisley on the other, this reversible track jacket is a supremely versatile addition to your closet.
Buy
£202.94
£121.76
Meet the Founders
Will Smith

Willard Carroll Smith Jr. is an American actor, rapper, and film producer. During the late 1980s, he achieved modest fame as a rapper under the name The Fresh Prince. In 1990, his popularity increased dramatically when he began starring in the NBC television series The Fresh Prince of Bel-Air, which ran for six seasons until 1996. After the series ended, Smith transitioned from television to film and went on to star in numerous blockbuster films, most notably Independence Day (1996) and Men in Black (1997). Smith has been nominated for five Golden Globe Awards and two Academy Awards, and has won four Grammy Awards.