Sarr’s jewelry brand is defined by her travels, experiences, and her roots. Born in Paris to Beninese parents, she later established her venture in London. Since then she has worked for prominent brands in the luxury space, instilling the importance of intricate design and craftsmanship in her work. She gained experience working for heavy hitters in the diamond and jewelry industry, such as DeBeers Group and Love Gold, the initiative from the World Gold Council. Her jewellery has been adorned by notable celebrities such as Alicia Keys, Zoë Kravitz and Issa Rae, making her one of the most sought after luxury jewellery brands in the market.