< Back to Shop Pan-African

< Back to Shop Pan-African

UOMA Beauty

Beautiful Uprising

UOMA Beauty is the most inclusive black-owned beauty brand. Founded by Nigerian- born, LA & London based former beauty executive Sharon Chuter, the UOMA Beauty range is rebellious, innovative and created for all.
Beauty comes in every color, and we intend to wear them all.
UOMA Beauty
Beauty comes in every color, and we intend to wear them all.
SHOP NOW
Black Magic Colour Palette - Savage
UOMA BEAUTY
Black Magic Colour Palette - Savage
Lightweight on the lids, the silky formulas are both crease-resistant and water-resistant, equipping your finished look with supreme staying power.
Buy
£44.00
Black Magic Hypnotic Impact Metallic Lipstick "Various Shades"
UOMA BEAUTY
Black Magic Hypnotic Impact Metallic Lipstick "Various Shades"
Create a mesmerising and lustrous pout with the Uoma Beauty Black Magic Hypnotic Impact Metallic Lipstick.
Buy
£23.50
Holiday Kit Fro ho ho
UOMA BEAUTY
Holiday Kit Fro ho ho
UOMA’s Brow Kit has your arches covered with three brow essentials. Define, sculpt, shape, groom and fill sparse brows with these must-have tools that will help you achieve fuller, more even brows that look flawless and symmetrical.
Buy
£27.50
Say What Foundation
UOMA BEAUTY
Say What Foundation
Create the illusion of flawless, poreless skin with the UOMA Beauty Say What?! Foundation.
Buy
£29.50
Meet the Founders
Sharon Chuter

Listed by WWD as one of the 50 most forward-thinking executives shaping the future of the beauty industry, Nigerian born Sharon Chuter, is a rebel with a cause and on a mission to go off the well beaten path to redefine the rules of inclusivity and diversity. A visionary and seasoned beauty industry executive, Sharon has had a career that has spanned multiple continents and has worked with major multinational beauty and consumer brands including Revlon, L'Oréal, PepsiCo, GSK and most recently Benefit Cosmetics. As the creative director of UOMA Beauty, Sharon has taken a very hands-on approach to create a makeup range that is forward thinking, radical and uncompromising. She draws inspiration from her Afro heritage and infuses it with fierce modernity to create a truly fresh aesthetic. The collection is made of products that are ground breaking in innovation, esthetically pleasing with instant payoff, skin loving, delivers maximum pleasure to all the senses and most of all suitable for all skin tones.