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TOVE

Modern, feminine clothing

An advanced contemporary brand conceived with the ethos of creating a minimal, refined wardrobe for the modern woman. Inspired by the lives of these women, the label explores the concept of creating collections that layer season upon season. Each piece is designed to be relevant, yet exhibit a timeless quality that ensures longevity. Expert craftsmanship and luxury fabrics provide the foundation of each collection. Sustainability is at the centre of the brands’ philosophy. Fabrics are sourced from mills that share a vision of creating in a low impact way.
TOVE
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Arlet Pleated Poplin Straight-Leg Pants
TOVE
Arlet Pleated Poplin Straight-Leg Pants
These straight-leg 'Arlet' pants are made from structured navy poplin with pleats that emphasize the high-rise waist. Team yours with mules and a leather clutch.
Buy
£375.00
£187.50
Clara Organic Cotton-Poplin Mini Dress
TOVE
Clara Organic Cotton-Poplin Mini Dress
TOVE's 'Clara' mini dress is cut from certified organic cotton-poplin that's coloured a rich petrol hue with eco-friendly dyes. It's gathered through the bodice with two ties tempering the V-neck and falls to a full, flouncy skirt.
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£395.00
Gigi Cropped Pleated Jacquard Top
TOVE
Gigi Cropped Pleated Jacquard Top
TOVE's Gigi cropped top works well with high-rise jeans and skirts. It's made from pebbled cotton and silk-blend jacquard that's pleated to amp up the texture.
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£245.00
£147.00
Norah Tweed Vest
TOVE
Norah Tweed Vest
The 'Norah' vest is cut from tweed that's blended with wool, cotton and linen and lined for comfort and coverage. It nips in flatteringly at the waist before gently flaring out toward the hem.
Buy
£345.00
£103.50
Meet the Founders
Camille Perry & Holly Wright

Friends Camille Perry and Holly Wright founded TOVE with one goal in mind - to design modern, feminine clothing that will seamlessly fit into busy lifestyles. Named after the Danish word for strength and beauty, the London-based brand produces each style in small, considered batches using the most luxurious fabrics.