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HBCU Pride & Joy

HBCU Apparel & Accessories for babies and kids

HBCU Pride & Joy Children's Boutique is your go-to for high quality HBCU apparel and accessories. Whether you need a unique gift for an expecting alumnus or something cute for your little ones to wear on game day, HBCU Pride & Joy is the place to find them!
You will fall in love with these unique, high quality products representing your alma mater or favorite HBCU. From spirit t-shirts and branded bodysuits to premium football jerseys and embroidered dresses, your little one will definitely be “representing” in style.
HBCU Pride & Joy
You will fall in love with these unique, high quality products representing your alma mater or favorite HBCU. From spirit t-shirts and branded bodysuits to premium football jerseys and embroidered dresses, your little one will definitely be “representing” in style.
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Kids' My Black Life Matters Graphic Hoodie
HBCU PRIDE & JOY
Kids' My Black Life Matters Graphic Hoodie
Designed by alumni of historically Black colleges and universities, this cotton-blend hoodie features a poignant message expressing your child's proud heritage.
Buy
£22.55
Kids' My Black Life Matters Graphic Tee
HBCU PRIDE & JOY
Kids' My Black Life Matters Graphic Tee
Designed by alumni of historically Black colleges and universities, this all-cotton tee features a glitter-script message of pride and joy for your child.
Buy
£16.54
Kids' Next Generation Graphic Baseball Tee
HBCU PRIDE & JOY
Kids' Next Generation Graphic Baseball Tee
Designed by alumni of historically Black colleges and universities, the glittery graphic message on this cotton tee welcomes the next generation of scholars.
Buy
£18.04
Kids' YGB Graphic Tee
HBCU PRIDE & JOY
Kids' YGB Graphic Tee
Designed by alumni of historically Black colleges and universities, this all-cotton graphic tee lets the world know your child has what it takes to join them.
Buy
£15.03
Meet the Founders
Dr. T. Nichole Phillips

Dr. T. Nichole Phillips started her business in 2012 as a result of a lack in availability of cute FAMU apparel for babies and kids. After realizing that there was little in the market that reflected her desire for cuteness and quality, she decided to embark on the venture of founding HBCU Pride & Joy.