Creative Brief: Artist Interview Series

Objective: Artist interview series is a visually captivating and thought-provoking series profiling artists from Kenya, South Africa, Nigeria, Zimbabwe, and Namibia who use found objects in their work, championing sustainability and creative reuse. The series seeks to explore their creative journeys, philosophies, and how their practices connect to environmental consciousness.

Tone & Style:  Can be shot by the artist themselves, and delivered unedited.

• Authentic & Intimate: Focus on personal narratives, creating a sense of connection between the artist and the audience.
• Dynamic Visuals: Use cutaways, split screens, and a mix of wide, medium, and close-up shots to enhance storytelling.
• Artistic & Contemporary: Match the innovative spirit of the artists with a sleek, modern aesthetic in the film’s pacing and editing.

Structure of Each Episode:

1. Opening Visuals & Context (30 seconds - 1 minute):Establish the artist’s environment with sweeping shots of their workspace and surroundings.Include textures, colors, and objects that reflect their style and materials.
2. Establish the artist’s environment with sweeping shots of their workspace and surroundings.
3. Include textures, colors, and objects that reflect their style and materials.
4. Interview Segments (On-Camera):The artist shares their background, inspiration, and approach to using found objects.Insight into their views on sustainability and the role of art in environmental dialogue.
5. The artist shares their background, inspiration, and approach to using found objects.
6. Insight into their views on sustainability and the role of art in environmental dialogue.
7. Practise in Action (Cutaways):Shots of the artist working with materials: selecting, cutting, assembling, painting, or arranging.Extreme close-ups of hands at work, tools in use, or materials being transformed.
8. Shots of the artist working with materials: selecting, cutting, assembling, painting, or arranging.
9. Extreme close-ups of hands at work, tools in use, or materials being transformed.
10. Studio or Workspace Details:Establish the ambiance of the workspace—messy tables, stacked materials, and curated displays.Include details of artworks in progress or completed pieces.
11. Establish the ambiance of the workspace—messy tables, stacked materials, and curated displays.
12. Include details of artworks in progress or completed pieces.
13. Closing Reflection & Wider Impact:The artist reflects on their journey and the broader message of their work.End with a visual of a completed piece or the artist in their workspace, looking to the camera.
14. The artist reflects on their journey and the broader message of their work.
15. End with a visual of a completed piece or the artist in their workspace, looking to the camera.

Visual Techniques:

• Split Screens: Contrast the artist speaking with visuals of their process, emphasizing the connection between thought and practice.
• Transitions: Seamlessly blend the workspace, materials, and the natural environment with subtle fades or overlays.
• Color Palette: Highlight the earthy, vibrant tones of materials used (wood, metal, fabric, etc.) and the surrounding environment.

Target Artists:Focus on creators who:

• Use discarded, reclaimed, or recycled materials as a core aspect of their work.
• Champion themes of sustainability, community, and cultural heritage.
• Have a distinctive style tied to their region’s artistic identity.

Deliverables:

• 5 Video Profiles (5-7 minutes each): One per artist from Kenya, South Africa, Nigeria, Zimbabwe, and Namibia.
• Social Media Clips (30-60 seconds): Short, engaging snippets for Instagram, TikTok, and Twitter.
• Behind-the-Scenes Montage: A collective video highlighting the production journey.

Logistics & Needs:

• Pre-Production: Research and secure artist consent, schedule on-location shoots, and gather cultural context for authentic storytelling.
• Production:Filming with minimal disruption to the artist's workflow.Capture natural light and authentic sounds of the studio or workspace.
• Filming with minimal disruption to the artist's workflow.
• Capture natural light and authentic sounds of the studio or workspace.
• Post-Production: Dynamic editing with split screens, overlays, and relevant soundtracks—emphasizing both cultural and artistic elements.