AMAKA and Hella Awkward are inviting you - our wonderfully talented content creators - for a rare and exciting opportunity to submit your content ideas for a branded content partnership between yourself and Hella Awkward! How amazing is that?

AMAKA will then pick the FIVE most strongest, interesting and engaging content ideas and invite the five chosen content creators to pitch their content ideas in front of a panel featuring Hella Awkward’s Co-Founder Brittane Rowe and AMAKA’s Head of Content, Michelle Druker on October 17th, 6pm BST at our virtual PITCH IT! event, with the best content idea being selected by Brittane and the judging panel for a video branded content partnership campaign between you and Hella Awkward.

What’s the aim?

The aim of the partnership is to bring the brand of Hella Awkward to life through strong social media engagement and brand visibility. It will also elevate your visibility as a content creator as both Hella Awkward and AMAKA will feature the campaign on their social media channels, and AMAKA will also feature the branded content partnership campaign on AMAKA’s Creator Platform.

A total of $2000 will go towards the content creator campaign.

What should the content be about?

The content should be centered around provocative, spicy and deep conversations around life, sex, dating, relationships, friendships, and everything in between that may make you wince or indeed, feel awkward, but the aim is to inspire audiences that it is actually this openness that sparks the most vulnerable, candid and insightful discussions leading to much more meaningful connections with the people closest in our lives.

Who can apply?

AMAKA and Hella Awkward are open to anyone with amazing content ideas for the brief to apply, however, you MUST be able to video edit and video edit the campaign yourself if you’re chosen!

A strong social media following/engagement on Instagram and/or Tik Tok is also desired.

How long should my brief be?

No more than 250 words (if written) or 1 minute (video)

Top Tips?

Have a look through Hella Awkward’s website and social media for the brand’s style of content. 

Below are some suggested, guided content ideas that we invite you to elaborate on and make your own or alternatively, feel free to come up with your own ideas! The goal is to bring awareness to how fun it is to play Hella Awkward! 

Remember, this is YOUR content idea, and feel free to run as creatively as you want. Think outside the box, and bring Hella Awkward to life. Good luck!

● "Hella Awkward: Bachelorette Edition". Watch the bride and her squad spill secrets and share laughs as they dive into Hella Awkward questions. Will she reveal her biggest pre-wedding jitters?.

● "Family Feels: Hella Awkward Generations". Watch a mum and daughter go head-to-head in Hella Awkward. What wild stories will be uncovered when the past and present collide?.

● "20+ Years In: The Hella Awkward Couple’s Challenge". Even after two decades, they’re still learning new things about each other! Join this couple for a round of Hella Awkward and see if they can handle the truths, laughs, and surprises that come with it!.

● "Office Vibes Gone Wild with Hella Awkward". Ever wonder what your boss would say to that question? Grab your coworkers (and maybe even the boss) for a lunchtime game that’s sure to break the office ice and reveal the juiciest secrets!.

● "Caught in the Act: Hella Awkward Sting Operation". Set the stage for an epic Hella Awkward sting! One friend gets blindsided by a surprise round of the game—can they handle the heat when the questions get too real? Watch their reactions as secrets spill and truth bombs drop!.

● "First Date Fireworks: Hella Awkward Edition". Watch sparks fly as two singles dive into Hella Awkward on their first date! Will the questions lead to love or leave them running for the door? This could be the start of something epic—or epically awkward!

Deadline: End of play Thursday, 26th September.

Goodluck and Much Love,

The AMAKA Team! xx.

Important Note:

● The total fee for the content creator x Hella Awkward campaign will be $2000.

● The content creator must be able to video edit the Hella Awkward x Content Creator campaign themselves .

●  Both AMAKA and Hella Awkward will feature the video branded content creator campaign on their social media channels and AMAKA’s Creator Platform.

●  You must attend the virtual PITCH IT! Event on Thursday, October 17th at 6pm BST, (1pm EST) to pitch your brief content idea to the judging panel. You will only have 5 minutes to do so..

●  You must fulfill your contractual obligations as part of the content creator campaign agreement between yourself and Hella Awkward

Please note that as part of your application, brands will be reviewing your AMAKA channel to assess your content. To increase your chances of being considered, make sure to upload at least 2-3 of your best content pieces directly to your AMAKA profile. This will allow brands to see the quality and creativity you bring to your work.